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By Annie Johnson, APAC CIO Outlook | Monday, March 15, 2021
Data and agile marketing go hand-in-hand. One of the main pillars of agile marketing is getting access to real-time data and being able to analyze it.
Fremont, CA: The rise of agile marketing was one of the most significant marketing developments this year. Agile marketing adoption went up from 32 percent in 2019 to 42 percent in 2020, according to the '3rd State of Agile Marketing Survey'. Almost all of the development is because of a decline in the percentage of marketers identifying with the conventional brand management waterfall model.
Here are four reasons why agile marketing is crucial for businesses:
Dynamic Marketing Practices
The critical ingredients for business success are doing things quicker and better than the competition. Businesses know that dynamic marketing practices will improve time-to-market dramatically. It gives you the competitor-beating edge to quickly get those data-driven, innovative marketing campaigns out to the market.
Data and Agile Marketing
Companies that can thoroughly capture, comprehend and use that data can gain a competitive advantage. Data and agile marketing go hand-in-hand. One of the main pillars of agile marketing is getting access to real-time data and being able to analyze it. It's an approach that focuses on making decisions that are often data-driven, and companies that want to succeed in a post-Covid world will want to make sure they do this efficiently.
Last year, COVID-19 affected nearly every part of both our personal and working lives. In particular, businesses have experienced change, complexity, and an environment that is continuously shifting. This meant that as many companies went into crisis mode, the best marketing plans quickly went out the window. In these circumstances, it suddenly became more important than ever to adopt a versatile marketing approach, where marketing departments could quickly adapt to changing circumstances.
Test, Learn, Improve Model
The test, learn, improve model is now well accepted and recognized beyond the technology team. Businesses can make modifications and amendments to optimize activity based on data to develop continuous improvement by applying this model to marketing processes and campaigns.