ZALORA Extends Partnership with Oracle Marketing Cloud to Deliver Tailored Customer Experiences

SINGAPORE: ZALORA, a provider of internet services and solutions, announces the extension of the partnership with Oracle Marketing Cloud to provide a more individualized and personalized experience to its customers. Oracle Marketing Cloud has enabled ZALORA to engage with clients and offer solutions to their unique needs.

Automated programmes enable ZALORA to analyze customer behavior and better understand how to incentivize customers. ZALORA at present has 10 automated programmes installed and plans to expand the number of triggered touchpoints with customers to enhance cross-channel marketing and help grow their customer base.

Oracle’s marketing cloud technology has helped ZALORA increase revenue multi-fold by creating automated programmes that have helped decrease the resources formerly required and reducing the time needed for lead conversion to capture a larger customer base.

“We are happy to have achieved the success we have today and want to continue offering the best-in-class customer experience across our digital channels. For us, it is not just about understanding our customer's preferences, but making sure we listen and respond to their digital body language to develop a personalized dialogue with each and every customer,” says Joshua Tan, Head, Regional CRM, ZALORA. “Our earlier marketing efforts were batch and blast, but as the business evolved, we saw the need to respond to increased expectations from our customers for a personalized dialogue,” he added.