NovaDAX
Toward Smooth Global Cash Flow

The developing countries in Asia—with abundant low-to-middle income populations—have far too many borrowers looking for capital to execute their innovative business. This is in stark contrast with the developed global regions, such as Europe, where lenders outnumber borrowers by a huge margin. Due to the existing constraints in the cross-border financial transaction, the flow of capital has remained abysmally low over the years, an issue which Abakus Group is facing head-on.

Founded in 2013, Abakus Group is a group of fintech companies offering financial solutions to evaluate information asymmetry, which is one of the biggest contributors to creating the barriers between borrowers and lenders in the global capital markets. In the first five years since its inception, the group’s business model has been to connect all of the financial institutions in the Asia region through automated credit assessment and then provide them with automated credit line to improve their efficiency. The group achieved this through its automated credit assessment platform driven by machine learning and big data analytics. The platform helps users evaluate information asymmetry and make better decisions. Having carved a niche for itself in enabling companies to analyze the growth rate and predict the future return rate, Abakus is expanding its wings to achieve bigger goals. “We are expanding into different global regions with an aim to create a link between capital and assets and offer new capabilities to our clients,” says Beibei Liu, co-founder of Abakus and CEO of NovaDAX Brazil, the newest cryptocurrency unit business of the group.

As part of this mission, Abakus will soon be operating a trade exchange that will act as a gateway to connect the European investors with the borrowers in the Asia market. In Latin America, the group has set up a crypto exchange NovaDAX. With this subsidiary, the group plans to make its presence felt in the digital asset investment management and payments arena.

Unlike its competitors who focus on revenue, NovaDAX acts as the means to facilitate the easy flow of digital assets between different countries, connecting the capital and assets globally. “Attracting the digital assets and linking global lenders to borrowers in the Asia market using blockchain technology, we bring new meaning to crypto exchanges,” extols Beibei.

NovaDAX provides global traders with great benefits in the form of high liquidity and low fee. For clients who are new to the crypto market, the company offers care through simple education, greater user experience, and superior customer service and management support. The company has turned the corners for many individual investors struggling with a string of flawed decisions. By developing customized content and providing guidance to them, NovaDAX has developed a long-term relationship with its clients.

For experienced clients, NovaDAX offers more than 20 different tokens (and growing) to choose from. The transaction options include local currency to crypto and crypto to crypto. Besides, the company has an in-house development team based in China that caters to the personalized needs of the professional traders by providing them with advanced trading tools and APIs for smoother transactions.

In the near future, NovaDAX will be expanding its portfolio with two new offerings. One among them is an earning platform where users can avail services such as fixed deposit, flexible deposit, and leverage WeCash platform for a reliable return rate. By the end of 2020, the company will also introduce its own prepaid bank card (basically, a local digital bank) as part of its white-labeled partnership deal to help clients with a convenient way to manage their assets in both the crypto domain and the real world.