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Novitee has been recognized by APAC CIOOutlook Magazine as the recipient of “Top Food and Beverage Technology Companies in APAC,” based on our proprietary methodology, reflecting its position in the industry. This profile has been developed by the APAC CIOOutlook research and editorial team based on insights from an interview with Benjamin Yang.

Novitee
Enabling Superior Customer Experience

Novitee

In today’s digital world, the food and beverages industry needs effective technologies to deliver a consistent customer experience. Restaurants can serve customers at any touchpoint, both online and offline. They can also provide information about their products and deals/discounts, and answer customer inquiries instantly. Novitee is a company that develops holistic IT innovations for food and beverages space. Empowered with a profound knowledge of delivering satisfying customer experience, Novitee offers an omnichannel system that builds synergy between technology and proven methodologies. Novitee believes that the future of the food and beverages industry lies at the intersection of IT, smart data, and superior customer experience.

Novitee’s omnichannel system offers several modules and tools, including NoviERP, a proprietary profit tool that optimizes every aspect of the business. At the core of this ERP system is NoviControl, which allows users to control the entire POS backend functions easily with easy-to-use sub-modules. In addition, NoviCRM (a smart CRM) helps clients in tracking customer preferences and automating their marketing processes. This CRM adds to the growth of clients with real-time analytics to develop an actionable customer engagement strategy and retain loyal customers. It aids clients in collecting customer information on-the-go and analyzing the need for exact requisites to craft successful campaigns and move consumers up the consumption ladder. NoviCRM facilitates strategic campaign positioning, targeting, and transforming warm leads with enticing search filters and detailed reports.

With the automated NoviCRM, clients can get their minds off of numerous mundane chores, ridding the process of unnecessary steps that were time-consuming. With this automated CRM, the focus can be devoted to facilitating profits for the clients. To set up a loyalty program, clients can tailor participating rules that suit their business needs. The CRM’s comprehensive back-end system assists clients in obtaining customer data for business growth.
Furthermore, NoviReports—a best-in-class module offers a full suite of comprehensive reports that provide valuable information critical to food and beverages businesses. The reports can be quickly and easily analyzed because the information is presented in an easy-to-read and comprehensible format, which, in turn, improves business operations. The Novitee omnichannel system also has an integrated NoviPOS that aids in workforce optimization within and across restaurant outlets. NoviPOS provides real-time data, anytime, anywhere to present clients with critical data for precise analytics and enhanced decision making with intuitive GUI. Team Novitee deploys the NoviPOS onsite within a 2-hour window frame and also provides options for both industrial-grade POS hardware on iPad POS configuration.

A case in point, NoviPOS provided one of the leading cafes, known for its specialty coffee and handcrafted bakes, with the necessary infrastructure to embark on an aggressive growth strategy and expand effortlessly across Singapore. With NoviPOS, the cafe achieved a 130 percent growth in adding new outlets and a 260 percent increase in its ROI.

Adding to an unmatched dining experience for diners is Novi eMenu, an advanced, intuitive tablet-based ordering system that leverages technology to balance the operational needs of restaurants. It also facilitates diners to enjoy the benefits of self-ordering and customizing their orders according to their needs.

Novitee has received numerous awards, including Asia Pacific Top Excellence Brand, Singapore Outstanding Enterprise, and Singapore Excellence Awards that are a testament to its continued efforts for excellence. With offices in Singapore, Hong Kong, Malaysia, and Myanmar, the company caters to more than 50 clients. Moving forward, Novitee focuses on improving its existing solutions further by adding new features to meet the growing needs of the market.
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Company
Novitee

Headquarters
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Management
Benjamin Yang, Managing Director

Description
Empowered with a profound knowledge of what makes customers tick, team Novitee orchestrates a gratifying shopping experience for its clients, offering an omni-channel ERP profit (OCEP) system with the belief that the future of food and beverages lies in the intersection of IT integration, smart data, and superior customer experience. With offices in Singapore, Hong Kong, Malaysia, and Myanmar, Novitee has worked with more than 50 clients. The OCEP system constitutes NoviCRM (a smart CRM) that helps clients in tracking their customers’ preferences and automate their marketing processes. The OCEP also has an integrated point-of-sale (POS) and e-Menu that allows for material and workforce optimization within outlet and across outlets

2019

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