Yian Lin, General Manager, Andy Yeh, President, Joyce Lee, CEO and Co-founder and Hilo Chen, Chairmen and Co-founderTaiwan-based ad-tech pioneer OneAD is shattering this barrier with a next-gen Retail Media Network (RMN) solution that integrates people- and product-centric data in real time. The result is smarter targeting, stronger ROI, and campaigns that reflect how people actually shop—across channels and in the moment.
At the heart of this solution is OneAD’s proprietary Webb Retail Data Management Platform, which captures insights across the entire shopper journey. Instead of relying on outdated predictive models or disjointed strategies, brands can now optimize audience segmentation, anticipate demand shifts, and strategically place ads where they’ll make the greatest impact.
Smarter Targeting Starts Here
For years, advertisers leaned on demographic and behavioral data to understand their audiences, while product-level data informed pricing, inventory, and merchandising strategies. But these two perspectives traditionally operated in silos— limiting the potential for timely, contextual advertising.
OneAD closes this gap by unifying consumer insights and product intelligence within a single, integrated platform. The result is sharper targeting, deeper performance insights, and more strategic marketing decisions that boost ROI while strengthen customer engagement.
“The most effective campaigns are those that reflect how people shop, not just what they click on, but what they go on to buy,” says Andy Yeh, president. “With Webb, we are giving marketers that visibility and connecting it to real-time activation.”
Drawing insights from 54 product categories and 16 industries, the Webb Retail platform taps into data from over 700 online and offline retailers, across 100,000 stores and 25,000 brands. Whether a consumer is browsing on a mobile app, making an in-store purchase, or interacting with content on a group-buying site, the platform captures these behaviors and turns them into actionable intelligence for marketers.
This seamless connection between interest and engagement enables a more informed, strategic approach to advertising. Brands can now identify who is interested in a category, who is most likely to convert, where they are located, and which products truly resonate with them.“We Built Webb To Be As Real-Time And Actionable As Possible Because That’s What Marketers Need When Consumer Interest Can Change By The Hour”
A Data Powerhouse with Real-Time Insights
OneAD’s Webb Retail Data Management Platform is designed to deliver real-time insights that support timely decision-making. By tapping into diverse sources—e-commerce transactions, POS systems, mobile applications, budget tools, and official electronic invoices—the platform gives marketers an immediate view of retail market dynamics.
This responsiveness is critical in today’s market, where preferences can shift quickly due to external events, social influence, or economic factors. Detecting regional demand surges, seasonal trends, or rising product categories empowers advertisers to adjust campaign messages and media placements on short notice.
Webb Retail helps marketing teams visualize patterns through an intuitive dashboard. This interface enables segmentation, competitive benchmarking, and campaign performance analysis in a streamlined environment. Instead of relying on multiple disconnected tools, brands can plan and execute data-informed campaigns from a single access point.
“We built Webb to be as real-time and actionable as possible because that’s what marketers need when consumer interest can change by the hour,” says Joyce Lee, CEO and co-founder.
Intelligent Targeting through Proprietary AI Models
OneAD employs two proprietary AI models—RetailGPT and xTargetingGPT—to create this wealth of actionable data. These technologies enhance audience segmentation, predict consumer behavior, and refine targeting strategies across digital platforms.
RetailGPT focuses on identifying trends in consumer interest and purchase activity. It enables marketers to understand what consumers have bought and what they are likely to seek next. By analyzing product affinity, seasonal preferences, and historical behavior, RetailGPT assists in crafting campaigns that anticipate consumer needs, rather than reacting to them.
Conversely, xTargetingGPT addresses a challenge common in digital advertising; audience inconsistency across different platforms. Traditionally, a brand’s audience on one platform may not align with its audience on another, leading to inconsistent messaging and inefficient media spending. xTargetingGPT resolves this by creating a standardized audience definition that can be applied across channels. It uses semantic and contextual analysis to ensure that targeting criteria—such as interest in specific product categories or behaviors—remain consistent no matter where the campaign is executed.
This harmonization helps brands maintain a unified communication strategy and measure performance with greater clarity. When audiences are clearly defined and consistent across platforms, campaign messaging becomes more coherent and conversion rates more predictable.
Turning Data into Performance
Campaign outcomes underscore the value of OneAD’s AI-powered, integrated retail media platform, offering a clear view of what targeted, data-driven marketing can achieve.
Take a travel agency in Taiwan that launched a campaign to promote cherry blossom tours in Saga, Japan. Using OneAD’s Webb platform, the agency pinpointed users who had recently shown interest in travel-related products like eSIM cards, luggage and guidebooks. These individuals received personalized ads for the tour package—resulting in a 5.93 percent click-through rate that outperforming industry benchmarks by more than 30 percent.
The success of the campaign highlights how aligning consumer behavior with relevant product categories leads to stronger engagement and higher conversion rates. Instead of casting a wide net, marketers can now zero in on the audiences most likely to take action—dramatically boosting both performance and ROI.
Similar results have emerged across sectors including electronics, FMCG, cosmetics and travel. Clients using the OneAD platform consistently report sharper audience alignment, reduced ad waste, and significantly improved campaign outcomes.
Respecting Privacy While Driving Innovation
Transparency and compliance have become essential as the digital advertising industry navigates stricter data regulations. OneAD built its platform with these requirements in mind, ensuring full alignment with international standards, such as the General Data Protection Regulation and the California Consumer Privacy Act.
All personally identifiable information (PII) in the Webb system is encrypted using SHA256 protocols, and data is anonymized to protect user identities. This commitment to privacy has earned OneAD official certification from Taiwan’s Ministry of Digital Affairs, which acknowledged the company’s efforts in AI service, customer behavior analytics, and smart advertising.
Building on this foundation of trust, OneAD is also preparing for a future without third-party cookies. It developed ProductKey®, a proprietary targeting solution that uses product-level data rather than individual identifiers. This method allows advertisers to maintain campaign relevance while respecting user privacy—an essential balance as the industry shifts away from traditional tracking technologies.
“We are preparing for a future where data is more powerful and more protected,” says Hilo Chen, chairmen and co-founder. “That is why our tools are built to perform without relying on third-party cookies.”
Building a Future-Proof Retail Media Ecosystem
Marketing success depends on the ability to adapt to changing industry trends. OneAD’s platform was designed with flexibility in mind, allowing marketers to stay ahead of the curve.
This adaptability is evident in how the platform supports campaign planning across different regions and demographics. Whether the goal is to launch a product in a new market, respond to a sudden shift in category interest, or refine audience targeting based on recent behavior, OneAD provides the tools to execute quickly and confidently.
Looking ahead, the company is also investing in deeper contextual targeting capabilities. Future updates will allow advertisers to engage with consumers based on cultural relevance, lifestyle choices, and shared values— expanding beyond basic demographic criteria to foster meaningful connections.
Such advancements highlight that OneAD is far more than a suite of tools or isolated datasets. It represents a thoughtful, integrated approach to retail media that prioritizes accuracy, privacy and efficiency. This unified model provides clarity and direction in an increasingly fragmented advertising landscape.
As market dynamics grow more complex, brands must navigate a landscape shaped by diminishing returns from traditional ads, tightening regulations, and rising consumer skepticism. Meeting these demands requires more than enhanced data capabilities—it calls for intelligent systems and trusted partners. That is the space OneAD is built to occupy. Its combination of real-time analytics, intelligent targeting, and privacy-safe practices positions it as a valuable ally for marketers seeking to maximize return on investment while building trust with their audience.
The path forward in advertising is not about louder messages or bigger budgets. It is about smarter strategies, driven by data, powered by AI, and grounded in respect for the consumer, and OneAD is lighting the way.
OneAD employs two proprietary AI models—RetailGPT and xTargetingGPT—to create this wealth of actionable data. These technologies enhance audience segmentation, predict consumer behavior, and refine targeting strategies across digital platforms.
RetailGPT focuses on identifying trends in consumer interest and purchase activity. It enables marketers to understand what consumers have bought and what they are likely to seek next. By analyzing product affinity, seasonal preferences, and historical behavior, RetailGPT assists in crafting campaigns that anticipate consumer needs, rather than reacting to them.
The Most Effective Campaigns Are Those That Reflect How People Shop, Not Just What They Click On, But What They Go On To Buy. With Webb, We Are Giving Marketers That Visibility And Connecting It To Real-time Activation
Conversely, xTargetingGPT addresses a challenge common in digital advertising; audience inconsistency across different platforms. Traditionally, a brand’s audience on one platform may not align with its audience on another, leading to inconsistent messaging and inefficient media spending. xTargetingGPT resolves this by creating a standardized audience definition that can be applied across channels. It uses semantic and contextual analysis to ensure that targeting criteria—such as interest in specific product categories or behaviors—remain consistent no matter where the campaign is executed.
This harmonization helps brands maintain a unified communication strategy and measure performance with greater clarity. When audiences are clearly defined and consistent across platforms, campaign messaging becomes more coherent and conversion rates more predictable.
Turning Data into Performance
Campaign outcomes underscore the value of OneAD’s AI-powered, integrated retail media platform, offering a clear view of what targeted, data-driven marketing can achieve.
Take a travel agency in Taiwan that launched a campaign to promote cherry blossom tours in Saga, Japan. Using OneAD’s Webb platform, the agency pinpointed users who had recently shown interest in travel-related products like eSIM cards, luggage and guidebooks. These individuals received personalized ads for the tour package—resulting in a 5.93 percent click-through rate that outperforming industry benchmarks by more than 30 percent.
The success of the campaign highlights how aligning consumer behavior with relevant product categories leads to stronger engagement and higher conversion rates. Instead of casting a wide net, marketers can now zero in on the audiences most likely to take action—dramatically boosting both performance and ROI.Similar results have emerged across sectors including electronics, FMCG, cosmetics and travel. Clients using the OneAD platform consistently report sharper audience alignment, reduced ad waste, and significantly improved campaign outcomes.
Respecting Privacy While Driving Innovation
Transparency and compliance have become essential as the digital advertising industry navigates stricter data regulations. OneAD built its platform with these requirements in mind, ensuring full alignment with international standards, such as the General Data Protection Regulation and the California Consumer Privacy Act.
All personally identifiable information (PII) in the Webb system is encrypted using SHA256 protocols, and data is anonymized to protect user identities. This commitment to privacy has earned OneAD official certification from Taiwan’s Ministry of Digital Affairs, which acknowledged the company’s efforts in AI service, customer behavior analytics, and smart advertising.
Building on this foundation of trust, OneAD is also preparing for a future without third-party cookies. It developed ProductKey®, a proprietary targeting solution that uses product-level data rather than individual identifiers. This method allows advertisers to maintain campaign relevance while respecting user privacy—an essential balance as the industry shifts away from traditional tracking technologies.
“We are preparing for a future where data is more powerful and more protected,” says Hilo Chen, chairmen and co-founder. “That is why our tools are built to perform without relying on third-party cookies.”
Building a Future-Proof Retail Media Ecosystem
Marketing success depends on the ability to adapt to changing industry trends. OneAD’s platform was designed with flexibility in mind, allowing marketers to stay ahead of the curve.
This adaptability is evident in how the platform supports campaign planning across different regions and demographics. Whether the goal is to launch a product in a new market, respond to a sudden shift in category interest, or refine audience targeting based on recent behavior, OneAD provides the tools to execute quickly and confidently.
Looking ahead, the company is also investing in deeper contextual targeting capabilities. Future updates will allow advertisers to engage with consumers based on cultural relevance, lifestyle choices, and shared values— expanding beyond basic demographic criteria to foster meaningful connections.
Such advancements highlight that OneAD is far more than a suite of tools or isolated datasets. It represents a thoughtful, integrated approach to retail media that prioritizes accuracy, privacy and efficiency. This unified model provides clarity and direction in an increasingly fragmented advertising landscape.
As market dynamics grow more complex, brands must navigate a landscape shaped by diminishing returns from traditional ads, tightening regulations, and rising consumer skepticism. Meeting these demands requires more than enhanced data capabilities—it calls for intelligent systems and trusted partners. That is the space OneAD is built to occupy. Its combination of real-time analytics, intelligent targeting, and privacy-safe practices positions it as a valuable ally for marketers seeking to maximize return on investment while building trust with their audience.
The path forward in advertising is not about louder messages or bigger budgets. It is about smarter strategies, driven by data, powered by AI, and grounded in respect for the consumer, and OneAD is lighting the way.
