Percent Information Technology: Unlock the Power of Data Intelligence

A fter decades of a slow burn, innovation in the realm of artificial intelligence (AI) is finally climbing up the corporate agenda to take its place among the key levers of business success. The flurry of AI advances we see today is a result of the dawn of big data, the emergence of powerful GPUs for complex computations coupled with the re-emergence of deep learning. However, enterprises are still only scratching the surface when it comes to unlocking the potential of some of the catalysts for the next wave of AI advances. One such catalyst, cognitive AI—the most critical part of decision making—still poses a challenge for enterprises to work with. While it is difficult to measure the intelligence level of machine’s cognitive language and comprehend machine reading, there is also no set of standardized duties to prove if the level of machine perception and automation has surpassed humans. This is precisely what Percent Information Technology intends to change by integrating the ideas of the three major perspectives of AI: symbolism, connectionism, and actionism.

Founded in 2009, Percent Information Technology is a leading provider of complete big data and AI product line and solutions in China. Having created a rich industry application model library and knowledge graph repository, Percent serves both government and enterprises across multiple industries and overseas with AI scenario solutions. With a sharp focus on key industry application scenarios, Percent has created a wealth of industry application models and industry knowledge graphs and accumulated a wealth of industry practices. In 2018, the company established a cognitive intelligence laboratory to study deep transfer learning, deep reinforcement learning and deep learning with knowledge mapping. The specific technical exploration results from Percent demonstrate that the company can reduce the sample size that need to label from 10,000 to 1000 by integrating deep learning and machine learning. Percent also brings in a combination of deep learning, knowledge graph, and graph neural network (GNN technology), which gives deep learning models a specific causal reasoning ability and makes up for the weakness of the deep learning model. The advantage of integrating deep learning and reinforcement learning is that there is no need to label samples, which can greatly save the manpower input. “We are committed to becoming a world-class data intelligence technology company. We adhere to innovation, lead data intelligence, and promote social progress with data intelligence,” says Meng Su (Max Su), Chairman and CEO, Percent Information Technology.

On a mission to “use data intelligence to promote social progress,” Percent has built three core business systems for enterprises, governments, and SaaS services. The company primarily caters to newspapers, publishing, FMCG, finance, manufacturing and other industries, including digital government, smart government and public safety, and provides a variety of SaaS products such as sensational insights, online surveys, social media big data listening, and MobileQuest. The company leverages diverse technologies as engines to form intelligent decision making and cognitive products that specialize in semantic analysis, dynamic knowledge graphs, intelligent interaction, and more. Percent’s intelligent decision-making product empowers clients with intelligent analysis and forecasting of complex business problems based on intelligent cognition, combined with industry characteristics, to help them solve the problem of scenes. On the other hand, the company’s intelligent cognitive product automatically identifies and judges business problems through tools such as dynamic knowledge graph and text analysis to help customers build cognitive foundation capabilities.

Keeping the customization capabilities of business intelligence in mind, Percent has built its Business Intelligence System (Clever BI) by applying a large number of natural language processing and deep learning technologies. Through Clever BI, Percent has dramatically reduced the threshold for data analysis as users can interact with the system visually through natural language and also can acquire and analyze data. For example, in government public affairs, the system can carry out targeted analysis of special events from multiple dimensions. The analysis results can be viewed in the form of reports for event processing and situation reporting. In the retail and manufacturing industries, Clever BI can perform multi-dimensional integrated analysis on related data of products and customers in the entire industry chain, support real-time visual data analysis report viewing, and assist companies in adjusting market strategies, product planning, and customer management and marketing operations.

When it comes to big data products and solutions, Percent has developed Bid Data Operation System (BD-OS)—a multi-tasking, visualized, big data operating system that manages all resources and tasks in big data collection, applies and process all resources and tasks in the environment. It creates an enterprise-level data governance system that provides data storage, data processing, data mining, and asset lifecycle management to help customers manage data assets and create business value. Besides, Percent’s intelligent decision-making application products line (SaaS version) includes public opinion system, MediaForce, intelligence customer insight system, DeepQuest, Lediaocha survey system, and more. Lediaocha survey system, business system, and Zeus series (ZeusTest, ZeusMonitor, ZeusTrend) all adopt the mature SaaS mode, which makes the operation easier and more efficient while maintaining quality and professionalism, and obtains decision-making within 12 hours. Moreover, continuously focusing on solutions for online projects, most team members at Percent have more than 10 years of online research experience that play an instrumental role in driving rich consumer insights.

Percent’s core strengths stem from its technical products, solutions, professional teams, and industry accumulation. Not resting on its laurels, Percent is continuing triple growth and getting ahead in achieving profitability. Recently, the company built a data mid-end platform, an operating platform, and a digital operation system spanning four aspects—investment procurement, operation management, marketing, and logistics—for China Duty Free (CDF) group. By doing so, the company has enabled the CDF group to realize data assetization, effectively promote business integration and collaboration, and provided data support for operational analysis, ERP management, and precision marketing. The client is now capable of making wiser decisions and exercises intelligent business optimization via the business management cockpit.

With an improvement in Percent's AI capabilities and an acceleration of its internationalization process, Percent has extended its business to overseas market, providing the technology and concept of data governance to countries like Asia, Africa, and Latin America. A pioneer in the new generation of information technology, Percent has served more than 20 countries. “The next decade is the golden age of data intelligence; developing big data full-stack technology powered by data governance and cognitive intelligence technology with natural language processing and dynamic knowledge graph, Percent aims to lead in the landscape of scenario-oriented end-to-end data application technology,” concludes Su.