Profinch Solutions: Intelligent Banking Solutions that Reduce Complexity

Every industry is leveraging digital technologies and changing its business models to drive new revenue and value-producing opportunities. In the banking sector, digitalization is far beyond just moving away from traditional banking; it is a vital change in how financial institutions learn about, interact, and satisfy customers while also adopting a customer-centric view instead of a product-centric approach. Today, banks need to deploy technology-intensive solutions to increase revenue, improve customer experience, optimize cost structure, and manage enterprise risk. They also need to incorporate technology into financial activities to help enhance the customer journey and deliver business-wide process improvements. Offering innovative solutions for the banking and financial services industry, Profinch Solutions aims to reduce the complexities and enable timely execution of digital transformation programs. “We deliver banking products and services that provide high value and agility to help clients become more efficient,” explains Jaskaran Singh Bhogal, co-founder and executive director of Profinch.

Led by an expert team of Ashok Kumar, Kiran Kumar, and Jaskaran Singh Bhogal, the co-founders and executive directors of Profinch, who have deep experience in product development and service delivery, Profinch has built a reputation for developing innovative solutions and high-quality deliverables focused on banking and financial services. The firm boasts over 500 cumulative man-years of experience in product development and consulting, which enables it to foresee changes in IT trends across industries and create robust solutions to cater to future business needs. As an Oracle Platinum Partner, Profinch provides a variety of implementation services for the Oracle suite of products— Oracle FLEXCUBE, Oracle Banking Digital Experience (OBDX), Oracle Financial Services Analytical Applications (OFSAA), and Oracle Revenue Management and Billing (ORMB).

These services include support to ensure smooth and stable functionality along with application development services that cater to the various requirements of clients. Additionally, Profinch offers extensive services for testing, quality assurance, and quality control of Oracle’s suite of applications to assist banks in conducting comprehensive testing as part of their deployment exercise and ongoing change management processes.

To deliver immediate, actionable business insights, Profinch presents FinCluez, a packaged business intelligence (BI) solution with banking matrices pre-configured for financial institutions. FinCluez is a complete banking BI and analytics suite, featuring best-in-class self-service, faster scalable analysis, robust governance model, and future-proof architecture. The solution can be deployed in weeks and provides complete control over governance, metadata management across analytics, operational reporting, and central bank reporting through a lightweight, responsive HTML5 compliant web application. FinCluez data marts and self-contained business applications are business-driven and allow true multi-dimensional analysis of a bank’s portfolio containing all the metrics and key performance indicators. This is accomplished through a lightweight metadata-driven engine that takes care of extracting the data from a wide range of source systems in the bank and a powerful scheduler component that enables automated extraction of data. “FinCluez provides deep insights into the flow of transactional data across a financial services customer,” adds Bhogal.

Moving forward, Profinch aims to enhance its FinCluez solution with descriptive and prescriptive analytics to help financial institutions make smarter decisions like automatically determining whether a customer’s loan should be approved or not based on their transaction data. Regarding geographical expansion, Profinch has come a long way since its humble beginnings as a startup consisting of only three people. At present, the company has a workforce of more than 150 employees and serves customers in 28 countries. The company has clients in Africa, the Middle East, and the Asia Pacific regions, and has plans to expand into Europe and South America in the coming year.