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Rackspace: Taking the Cloud Journey to New Heights
“To cloud or not to cloud” is no longer the question but rather “how” and “how soon.”
With statistics predicting that 83 percent of enterprise workloads will be on the cloud by 2020, organizations across the board are jumping on the cloud bandwagon. Skeptics that were initially warded off by security concerns are today singing a different tune and completely sold on the massive cost and scalability benefits that cloud brings. Cloud is also the bedrock for the technologies that power digital transformation, and long story short, organizations just can't afford to turn their back on cloud.
While the power of cloud is incontestable, the reality is cloud can also contribute to an organization's nemesis, if done wrong.
For starters choosing the right cloud service provider from a plethora of players and the accurate cloud type—public, private, hybrid, or multi—are critical factors to success. Failure to find and deploy the right environment contributes to unused cloud resources and unwarranted expenses. Successful cloud adoption often requires expertise beyond what most line of business managers and in-house IT teams currently possess. As businesses face the unique combination of complexity, pressure, and opportunity that cloud and digital transformation promises, what they need is expert intervention that only a managed cloud services provider can bring.
One company that tops the list for being a trusted partner when it comes to unbiased, modern IT cloud services is Rackspace, the global expert in empowering organizations and helping them succeed in their cloud and digital transformation journey. Founded in the U.S., Rackspace has a wide footprint across the globe and holds a dominant market position specifically in the APAC region. Their main hubs include Hong Kong, Singapore, Australia, China, as well as India.
"Rackspace delivers the best customer experience in the industry through ‘fanatical experience’"
“Our mission at Rackspace is very straight forward,” begins Reinhard Waldinger, Managing Director of Rackspace International. "We accelerate the value of the cloud during every phase of the digital transformation. We have disrupted ourselves over five times in two decades. In other words, we ‘get transformation’ because it's part of our DNA and we exist solely to help solve our customers' toughest cloud and business challenges."
The Silver Lining to Cloud
While Rackspace helps its customers choose and implement a cloud solution that perfectly matches their business needs, that's not where it ends. Rackspace also offers full lifecycle management and cloud hosting services alongside access to teams of highly certified cloud experts, in every step of the way. With more than 3,500 certifications, Rackspace is one of the largest technology services company in the market, and the go-to choice for major Fortune 500 companies. Leveraging over 20 years of operating experience and deep industry knowledge, today Rackspace is the undisputable choice and trusted partner for cloud innovation and maximized IT investment.
We accelerate the value of the cloud during every phase of digital transformation
Given Rackspace's customer-first, best-of-breed solutions strategy, it's easy to see why they were the first choice for HK Express, Hong Kong’s low-cost carrier that disrupted the commercial airline industry. As a young airline in a competitive market, HK Express had to stay fast and lean. They needed a technology partner that could provide a seamless booking experience for value-conscious travelers. Today, HK Express utilizes Rackspace's managed hosting solutions, which includes dedicated server hosting and completely relies on them to keep the systems running. HK Express can now focus on their core operations and maintain small internal teams, as a result of which their hiring costs dropped by 30 percent while improving performance significantly.
Fanatical about Cloud and Customers
Whether the customer is a novice in the world of cloud or looking to leverage their existing cloud infrastructure, leave it to Rackspace to determine a cloud strategy that works best for their specific needs. After an involved sales process, it's time for the professional services and solutions engineers to take over who use a consultative approach with the customer to get to the bottom of a problem. During this assessment phase, Rackspace comes out with the solution that is best suited to the problem at hand. For customers with a more mature cloud strategy, the company offers a “fast track” approach to reach the end goals, but in case heavy lifting is required, Rackspace's professional services team comes onboard. Comprising highly trained professionals, subject matter experts, and certified specialists in the various cloud platforms and technologies, the professional services team takes charge of planning, designing, migrating, and optimizing to drive complete cloud transformation. The customer also has access to monthly cloud reviews, 24/7 support, and can reach out to a service delivery manager in case of any problem.
In the 20 years of their existence, customers have always been the top priority for the company, which is evident from their concept of "Fanatical Experience." Employees at the company, known as Rackers, are always willing to go through great lengths to address customer issues through the power of proactive, always-on services. The company has over 6,500 professionals globally backing the whole system and promoting a cloud-first, customer-first approach.
An impressive customer success story is that of Tokio Marine Life Insurance Singapore (TMLS) that reached out to Rackspace to manage their public cloud. The client was largely looking for a partner with Azure expertise to ensure strict compliance with regulations for their new life insurance customer portal but what they received from Rackspace was so much more. Rackspace not only lived up to all expectations but ensured TMLS tasted a slice of the famed “Fanatical Experience.” During the project implementation stage, dedicated solutions architects shared valuable technical advice on how to make the best use of security services in Azure. The new customer portal will allow TMLS customers to access their policy information and transact online while improving their experience by filtering all interactions through one connected platform. With over 1,500 Microsoft certifications, Rackspace was able to offer TMLS superior assistance. Building on the success of this year-long project, there are already plans for future collaboration.
Nailing the Cloud Game
Rackspace is always looking at avenues to deliver more value to customers in every possible way, and Rackspace's acquisition of Datapipe, one of the world’s leading providers of managed cloud and hosting services was a step in that direction. The collaboration helped Rackspace further cement their leading position in the market and also improve their reach in the Asia Pacific region. Another major milestone for the company was the acquisition of TriCore Solutions, a prominent application management expert. This merger was in the light of popular requests from clients that wanted Rackspace to expand their managed application capabilities. Tricore's services fully complement Rackspace, enabling them to support mission-critical enterprise applications that companies use to manage functions such as logistics, supply chain, HR, and financial operations.
Giving a glimpse of their future roadmap, Waldinger mentions that “coming up is aggressive international expansion.” The focus will also be directed at expanding their application and professional services. Our near term goal is to be recognized as the best technology services company in the world," he adds.
Taking into account their track record so far and their future roadmap, it easy to see why Rackspace with their differentiated and next-gen cloud services is the leading choice to close the gap between the complex reality of today’s technology needs and the promises of tomorrow.
May 30, 2019