Retail Safari has been recognized by APAC CIOOutlook Magazine as the recipient of “Top Retail Tech Service Companies,” based on our proprietary methodology, reflecting its position in the industry. This profile has been developed by the APAC CIOOutlook research and editorial team based on insights from an interview with Stephen Shipperlee.

Retail Safari
Retail Safari :-ProfitableLocal Businesses throughHigh Operational Standards

Stephen Shipperlee, CFO

The customer is king. This adage goes a long way back in time. However, to operate with the same mindset in today’s digital era is a huge challenge. Businesses need to redefine their strategies and market approach by having data as the core element of decision making. To that end, they must tap into diverse databases to derive analytics across shopper-brand interactions and customer preferences.

Retail Safari, a retail marketing agency, is aiding brands in connecting with buyers or service seekers through relevant traditional or web-based channels. The company’s operational structure enables the visibility of a brand along the customer journey. It also facilitates the delivery of content to encourage loyal customers to purchase products both online and offline. Covering industries such as FMCG, consumer electronics, health and beauty, home appliances, and more, Retail Safari’s retail solutions are supported by insight-driven consumer strategies and local experience.

An Australian Company, Retail Safari specializes in custom retail merchandising and auditing services for over 7,500 national and multi-national clients. As retail stores are key to Retail Safari’s operational approach, clients rely on this service provider to positively improve the brand representation in driving sales in both brick-and-mortar outlets and online stores.

With a team of highly intelligent and experienced sales merchandising personnel, Retail Safari enables brands to maximize store presence and visibility, ensuring products are easily accessible to consumers. As media is cluttered with content that can influence a buyer’s purchasing decision, Retail Safari’s customer-centric approach allows its staff to educate clients on the best techniques to drive exciting retail conversations and gain momentous brand value.

With a team of highly intelligent and experienced sales merchandising personnel, Retail Safari enables brands to maximize store presence and visibility ensuring products are easily accessible to consumers

To optimally increase and position a client’s products at a retail space, Retail Safari utilizes its in house retail store database (Retail Central) and reporting system (Retail Track) for its employees to deliver a sales-led merchandising structure to clients.The company’s retail merchandising services include the deployment of dedicated product sales teams, execution of inventory, planogram and POS digital systems, and enhancement of in store relationship management between brands and consumers.

Besides in-store retail management services, Retail Safari also offers brands an online merchandising platform— Detail Online. The digital solution allows users to check the actual availability and compliance of their products across multiple online resellers. As a SaaS offering, users can monitor thousands of online retailers to certify the listed products that are always available to consumers. Detail Online also provides competitor analytics and lost sales opportunity information to reassure the delivery of actionable insights as part of the solution.

For one large telecommunication services provider, for instance, the partnership with Retail Safari was vital to enhance in-store conversations to deliver exceptional sales experiences to consumers.The target for the client was to achieve sales growth across its largely outsourced reseller market. Jumping into action, Retail Safari assembled a workforce to foster in-store relationships and negotiate space incrementation for ideal product visibility. The new sales-led approach allowed the client to optimize their stock availability and improve sales performance to increase profit margins.

Retail Safari’s passion for creating flourishing brand success across both online and offline retail outlets has won the company many awards including the Shop! Marketing at Retail award in 2018 for its Field Marketing Excellence. The company remains committed to assisting Australia’s top firms in generating sales, growing their brands, and establishing long lasting connections with customers. Retail Safari continues to research Australia’s local markets to build solutions that are in-line with clients’ ever-evolving retail requirements