SALT: Transforming Marketing Operations Digitally

Digital revolutions are real and creating disruptions for marketing operations. Marketers are now seeking a different engagement models with the support of marketing technology and transforming how they interact with their customers. This situation creates opportunities where corporations view their partners that can provide not only creative agencies but company which has capability across everything from Data, User Experience (UX), and technology implementation capabilities. By 2017, Gartner, the technology research company, estimates CMO will likely to control corporations IT spending from data, analytics, and front/back-end IT spend.

One company that can fulfil and leverage the ever-changing dynamics of marketing in digital technology is SALT. “The reason behind the establishment of the company is basically to transform marketing operations digitally starting from Indonesia to global market.” says Marco Widjojo, CEO at SALT. Comprehending the ever—changing trends, and shifting paradigms in the marketing in digital industry, SALT arms its clients with all the competitive assets that are imperative to be ahead against their competitors in transforming their marketing operations digitally. While SALT is fully equipped to meet the constantly changing consumers’ demands in the digital arena, what makes SALT unique among the peers in the digital industry is its ability to integrate, automate, and optimize for clients’ business needs.

By integrating Data, UX, and Technology platforms, “we are able to provide top-notch marketing in digital strategies through technology and enabling data as the basis of marketing in digital optimization for UX and creative campaign,” explains Marco.

The efficacy of SALT’s strategies has helped several renowned organizations in various sectors to integrate, automate, and optimize marketing tasks and workflows. In 2014, SALT was approached by Bank Mandiri, the largest bank in Indonesia, to build their loyalty reward to their consumers. They sought to switch from traditional loyalty reward into systemized and automate loyalty reward programs. SALT developed loyalty point digital ecosystem with mobile apps as its main interfaces. In just one year, through integration, automation and optimization, Bank Mandiri’s loyalty point known as ‘Fiestapoin’ has become one of the most popular loyalty reward program in Indonesia.

SALT also helped Indosat Ooredoo (second largest telco company in Indonesia) by revamping their website through Data, UX, and Technology. From this, SALT obtained two coveted awards including the most favourite website based on readers and the best website multinational cooperation award in 2015. SALT has also built strategic relationships with some prominent companies such as Adobe, Kentico, and Acquia to offer distinctive skill sets and product lines that are collaborative and inclusive for clients. In the coming years, SALT intends to focus on predictive marketing analysis, big data, and end to end marketing with digital technology platform. “In terms of geographical expansion, we focus on Indonesia at the moment and we are planning to open branches in other countries in the coming years,” concludes Marco.