Sertis: Rich and Intelligent Analytics for Smarter Businesses

Imagine boarding an airplane without a boarding pass, and instead, all you have to do is stand in front of a face-detection kiosk and get cleared. Sertis is en route to making this a reality. While this automated check-in facility is a part of a project for one of Sertis’ clients, the company has carved a niche for itself in the industry, helping several such businesses explore the myriad opportunities in AI and big data. “We are a trusted partner for companies, and we are well positioned to help them leverage tools like AI and big data for achieving business success,” says Tee Vachiramon, CEO, Sertis.

A pioneer in providing custom-made AI solutions, consultancy services, market forecasting, and machine learning tools, Sertis assists in automating repetitive tasks and business predictions. The company’s AI solution can integrate predictive analytics capabilities with a variety of platforms from agriculture to retail, facilitating better decision making for future product demands.

For the sales and marketing teams of an organization, Sertis’ forecasting tools help predict the demand for a specific product on a weekly or even yearly basis with outstanding accuracy. As a result, businesses can analyze how effective a certain product promotion campaign “A” will be and react or make alterations accordingly, enabling them to concentrate on the best campaigns. If a particular campaign “B” proves to be ineffective, then the business can consider removing it.

What’s more, Sertis’ customer segmentation capability allows their clients to perform effective targeted marketing to improve customer experience, retention, and loyalty. “Our innovative solutions are not just limited to marketing campaigns. Sertis’ advanced AI-based face-recognition solution designed for security purposes is widely adopted by businesses across the globe,” explains Vachiramon.

Behind the scenes, it is Sertis’ highly talented and certified team of AI specialists, data scientists, and data analysts who give an edge to the company. While the analysts and consultants identify and visualize opportunities and suggest key actionable items, the data scientists and AI researchers create robust predictive models that dramatically enhance the customer’s business processes. Having implemented some of the most cutting-edge AI and big data solutions in the market, the company ensures that every step in their growth trajectory goes hand in hand with true engagement with their clients. “Our collaboration is the sole reason for why our success ratio is 100 percent, which means zero failures,” adds Vachiramon. What makes Sertis stand out from other providers in the market is their interest in customer understanding. They provide solutions that align with the clients’ precise business needs. Sertis also helps its clients set up the infrastructure for the AI servers and cloud systems, be it on Google Cloud, AWS, Microsoft Azure, or Hadoop.

In an effort to build long-term partnerships with its clients, the company ensures to continue delivering the latest and newest possible technologies. Clients admit that it’s refreshing to work with Sertis’ diverse and professional team of world-class experts. Vachiramon recalls an instance when Sertis partnered with an oil and gas company in Thailand for enhancing the capabilities of their energy trading platform. By integrating Sertis’ AI-based predictive capability for renewable energy production and consumption with the power grid, the client was able to optimize energy management in buildings and industrial areas.

With established touch points in Singapore and Bangkok, Sertis is all set to embark on a journey of expanding their reach into Southeast Asia. “We will continue building and covering a lot of business arenas, where we can grow our expertise, and also envision a triple-digit growth,” concludes Vachiramon.