Based on a report from Research and Markets, the global augmented reality (AR) market size is estimated to grow from USD 10.7 billion in 2019 and projected to reach USD 72.7 billion by 2024. Another report by Gartner indicates that at least 100 million users are expected to utilize AR-enabled shopping technologies by the end of 2020, making it one of the most sought-after technologies in recent years. With smart organisations now exploring the possibilities of virtual reality (VR), AR, and mixed reality in this age of increasingly disruptive digital technology, they need partners who are equipped with the right tools and talents to boost business outputs.
Enter Shadow Factory.
Headquartered in Hong Kong, Shadow Factory is the leading VR/AR production company in immersive content development and digital strategy. As a full-service creative and tech studio, the company has specialists who implement next-generation XR services with enterprise clients across the world. Leveraging emerging platforms, Shadow Factory designs and constructs experiences and solutions to address a vast range of business and consumer needs. Starting right at branding and AR/VR tech, the company’s services extend to more complex sectors such as computer-generated imagery (CGI) and designing fully-functional, and optimized sites to suit any business or cause. In today’s day and age, AR and VR can be used to craft and share a customer’s core message and values across all channels and touchpoints.
Engaging social media camera effects allow for branded and thematic social posts and recurred sharing through stories. By leveraging this user-generated content, clients can enhance their social presence, while attracting and cultivating a younger, more engaged audience. As the only official Facebook Spark AR partner in Hong Kong, Shadow Factory helps brands create Facebook and Instagram camera effects. For instance, in 2019 Shadow Factory created an AR face filter for fitness brand Sweat. Within one month of its April launch, the beautifying filter had reached more than 4.6 million people worldwide, generating 12 million impressions.
Enter Shadow Factory.
Headquartered in Hong Kong, Shadow Factory is the leading VR/AR production company in immersive content development and digital strategy. As a full-service creative and tech studio, the company has specialists who implement next-generation XR services with enterprise clients across the world. Leveraging emerging platforms, Shadow Factory designs and constructs experiences and solutions to address a vast range of business and consumer needs. Starting right at branding and AR/VR tech, the company’s services extend to more complex sectors such as computer-generated imagery (CGI) and designing fully-functional, and optimized sites to suit any business or cause. In today’s day and age, AR and VR can be used to craft and share a customer’s core message and values across all channels and touchpoints.
Engaging social media camera effects allow for branded and thematic social posts and recurred sharing through stories. By leveraging this user-generated content, clients can enhance their social presence, while attracting and cultivating a younger, more engaged audience. As the only official Facebook Spark AR partner in Hong Kong, Shadow Factory helps brands create Facebook and Instagram camera effects. For instance, in 2019 Shadow Factory created an AR face filter for fitness brand Sweat. Within one month of its April launch, the beautifying filter had reached more than 4.6 million people worldwide, generating 12 million impressions.
The AR/VR medium allows for brands to tell their story in a different and more engaging way
A case study that highlights the flexibility, yet all-roundedness of Shadow Factory’s AR/VR services is its partnership with JP Morgan Chase in developing a virtual fly-through. The client needed to procure high-quality rendering to promote their latest office development. With a month to turn around the project and very little existing design content, they required a design team with the capability of creating rich, realistic virtual spaces based solely on floor plans and reference imagery. Using its expertise in high-fidelity rendering and virtual space design, Shadow Factory designed a photo-realistic fly-through of the client’s upcoming office space, serving as a promotional video to be streamed on conventional screens.
The boom in mobile devices that employ AR means that multiple sectors stretching from navigation solutions, retail and sales, to entertainment and video designing will witness substantial development. Shadow Factory’s services extend to all these industries to ensure that they are toe-to-toe with the latest trends in AR/VR technologies. The Hong Kong-based company allows clients to take advantage of the latest XR tech to build and design fully-functional, integrated, and optimized processes to suit any business or cause. Shadow Factory develops and refines the look and infrastructure of their client’s core offering into the next global standard using extended reality technology.
