APAC CIOOutlook

Advertise

with us

  • Technologies
      • Artificial Intelligence
      • Big Data
      • Blockchain
      • Cloud
      • Digital Transformation
      • Internet of Things
      • Low Code No Code
      • MarTech
      • Mobile Application
      • Security
      • Software Testing
      • Wireless
  • Industries
      • E-Commerce
      • Education
      • Logistics
      • Retail
      • Supply Chain
      • Travel and Hospitality
  • Platforms
      • Microsoft
      • Salesforce
      • SAP
  • Solutions
      • Business Intelligence
      • Cognitive
      • Contact Center
      • CRM
      • Cyber Security
      • Data Center
      • Gamification
      • Procurement
      • Smart City
      • Workflow
  • Home
  • CXO Insights
  • CIO Views
  • Vendors
  • News
  • Conferences
  • Whitepapers
  • Newsletter
  • Awards
Apac
  • Artificial Intelligence

    Big Data

    Blockchain

    Cloud

    Digital Transformation

    Internet of Things

    Low Code No Code

    MarTech

    Mobile Application

    Security

    Software Testing

    Wireless

  • E-Commerce

    Education

    Logistics

    Retail

    Supply Chain

    Travel and Hospitality

  • Microsoft

    Salesforce

    SAP

  • Business Intelligence

    Cognitive

    Contact Center

    CRM

    Cyber Security

    Data Center

    Gamification

    Procurement

    Smart City

    Workflow

Menu
    • Cyber Security
    • Hotel Management
    • Workflow
    • E-Commerce
    • Business Intelligence
    • MORE
    #

    Apac CIOOutlook Weekly Brief

    ×

    Be first to read the latest tech news, Industry Leader's Insights, and CIO interviews of medium and large enterprises exclusively from Apac CIOOutlook

    Subscribe

    loading

    THANK YOU FOR SUBSCRIBING

    • Home
    • Startup
    • Showcase Workshop
    Previous
    Next

    Showcase Workshop: Enabling Sales Teams with the Most Effective Content

    Millie Blackwell,  President & Co-founder, showcase workshopMillie Blackwell, President & Co-founder
    Organizations hailing from varied industries invest heavily in the generation and distribution of content to make their organizations come to the fore in today’s competitive market landscape. Communicating through the right content is of prime importance to create a lasting impression on clients. Showcase Workshop, a New Zealand headquartered company helps clients untangle the trickiest knots surrounding marketing content. Millie Blackwell, President and Co-founder, Showcase Workshop says, “We created Showcase to enable any sales team to have fast, simple access to the content they need for customer interactions anytime, anywhere, and available from any kind of device.”

    Headquartered in Wellington, Showcase provides ‘Sales Enablement’ technology and is the only vendor in the APAC region to focus solely on this sector. “Sales Enablement is about optimization of field based productivity with systems, processes and tools that get the right content, training and analytics into the hands of your team members who are face-to-face with your customer and prospects,” explains Millie. The company provides clients with deep analytical information about Showcase. This helps them to monitor who has the content, how often they’re using it and in most cases they can draw links between the use of content. The effectiveness and its consequent impact on sales are immense.

    Judging all the predicaments encountered by their clients, and the factors which will ensure the advancement of their clients, Showcase has narrowed down the target zones which they want to address.

    The Showcase team works in the simplification on Sales Asset Management and Marketing Communications. Focusing on these two, Showcase has built its solutions which are accessible to consumers at any time of the day, from any geographical location and from any kind of device. “Showcase is a flexible platform, where customers employ creative deployments such as getting Crisis Management information into the hands of their senior leadership team, and incorporating HTML elements to host cost-benefit calculators and complex interactive forms, expounds Millie.


    The Showcase team works in the simplification on Sales Asset Management and Marketing Communications



    Working with Showcase Workshop provides clients with their“own private app store” experience. “All clients need to do is any time new content is available or an update is required, customers just update their app (no coding required), publish it and their users are automatically notified that new content is ready for them to use. New content is delivered straight into the hands of the people who need it, regardless of their device,” adds Millie.

    Showcase’s client-centric approach and services have made industry leaders such as Bank of New Zealand, Carter Holt Harvey, Fisher &Paykel Healthcare, Mitsubishi Motors, New Zealand Trade & Enterprise, SKYCITY, Spark New Zealand, The Warehouse and Vodafone reach out for the company’. Along with the winning of the prestigious New York Tabby Award, Best Windows App Business & Professional for 2015, the organization, Showcase Workshop has earned several accolades from their clients of high repute. Cementing its present, Showcase Workshop is striving towards a stronger future.
    Previous
    Next
    Share this Article:
    Tweet

    showcase workshop Info

    Company
    showcase workshop

    Headquarters
    .

    Management
    Millie Blackwell, President & Co-founder

    Description
    Offers solutions in Mobile Sales Enablement, Tablet software, Software for mobile devices and more.

    2016

    I agree We use cookies on this website to enhance your user experience. By clicking any link on this page you are giving your consent for us to set cookies. More info

    CIO Speaks

    Previous Next
    Cloud Computing: Pharma Takes the Plunge

    Andy Newsom, SVP & CIO, CSL Behring

    WiFi 6, 5G and the Internet of Things (IoT)

    Mark Badal, CIO, IT&E

    In Augmented Reality, Size Matters

    Jason Blackman, CIO, Carsales.Com

    Enhancing Customers

    Marc A. Hamer, VP & CIO, Babcock & Wilcox Enterprises, Inc.

    Cloud or On-Premise? When Would The Question End?

    Kevin Soh, CIO and Director, e-Strategies, BH Global Corporation

    Responsible AI: The Human-Machine Symbiosis

    Sal Cucchiara, CIO & Head Of Wealth Management Technology, Morgan Stanley

    Asian Development Bank: Using Emerging Digital Technologies for the Common Good

    Shirin Hamid, CIO, & CTO, Asian Development Bank

    Diversity and Inclusion can Drive Better Solutions for Clients and Employee Engagement

    Linda K. Lannen, CIO & Sr. VP, Kleinfelder

    Cyber Security - Integrated enterprise approach required to address the multifaceted challenges

    Sumit Puri, CIO, Max Healthcare

    The Great Tech Arms Race: How Changing Consumer Behaviour and Expectation is Driving Ecommerce Transformation

    Brett Raven, CIO, Big Red Group

    Relying On Technologies To Transform Data Into Information

    Mark Ohlund, CIO & Sr. V.P., Armada Supply Chain Solution

    3D Printing Requires Wildly Different Thinking

    James MacLennan, SVP & CIO, IDEX Corporation

    Copyright © 2025 APAC CIOOutlook. All rights reserved. Registration on or use of this site constitutes acceptance of our Terms of Use and Privacy and Anti Spam Policy 

    Home |  CXO Insights |   Whitepapers |   Subscribe |   Conferences |   Sitemaps |   About us |   Advertise with us |   Editorial Policy |   Feedback Policy |  

    follow on linkedinfollow on twitter follow on rss
    This content is copyright protected

    However, if you would like to share the information in this article, you may use the link below:

    https://www.apacciooutlook.com/showcase-workshop