The hospitality industry is adopting innovative technologies to address the growing demand for high-quality services. In today’s busy lifestyle, customers prefer to order online and pick up their food on the way. This scenario mandates quick-service restaurants (QSRs) to manage the drive-through services efficiently to ensure the food is delivered on the dot. But the success of this model relies on how exceptionally the restaurants’ crew and management teams coordinate with each other. A one of its kind solution that addresses these challenges is Summit Drive-Thru Timing System, innovated by Summit Innovations. Headquartered in the state of Victoria, Australia, Summit, offers solutions designed for optimising customer experience and improving staff productivity.
Summit Drive-Thru Timing System—a multi-sensory solution that engages the crew and management together—displays performance data in real-time and can be configured to any drive-through layout. Be it single lane, dual lane, or multiple lanes, the restaurant manager can view the real-time drive-through performance data pertaining to each car in the queue and manage the trail via the tool, USB Detector Loop Management. From waiting time to average service speed, the solution delivers every piece of detail that the restaurant’s crew and management need to improve the operations. “Every second saved at the drive-thru is worth 1-2 extra transactions per day and creates happy customers,” says Andre Pravaz, CEO, Summit Innovations. “In contrast, every second lost can result in poor customer experience and eroded profits.” Further, the information can be accessed either within the restaurant or through devices such as smartphones, smartwatch, tablets, and others.
Summit’s timer technology is highly scalable and flexible. Using this technology, a QSR chain with multiple branches can implement the solution across the whole network.
Summit Drive-Thru Timing System—a multi-sensory solution that engages the crew and management together—displays performance data in real-time and can be configured to any drive-through layout. Be it single lane, dual lane, or multiple lanes, the restaurant manager can view the real-time drive-through performance data pertaining to each car in the queue and manage the trail via the tool, USB Detector Loop Management. From waiting time to average service speed, the solution delivers every piece of detail that the restaurant’s crew and management need to improve the operations. “Every second saved at the drive-thru is worth 1-2 extra transactions per day and creates happy customers,” says Andre Pravaz, CEO, Summit Innovations. “In contrast, every second lost can result in poor customer experience and eroded profits.” Further, the information can be accessed either within the restaurant or through devices such as smartphones, smartwatch, tablets, and others.
Summit’s timer technology is highly scalable and flexible. Using this technology, a QSR chain with multiple branches can implement the solution across the whole network.
Additionally, the multi-chain restaurants get a unique functionality, a brand-wide dynamic Summit National Ranking with the package, allowing them to view real-time performance data in graphical representation about how each of their restaurants is performing in real-time. Besides, the tool also suggests why a certain branch is lagging behind, helping the management to perk up the speed of services. Importantly, the healthy competition keeps the management focused, pushing them to perform better and improve their ranking.
In addition to the cutting-edge timer technology, Summit Innovations brings an innovative solution that collects real-time customer feedback. In an industry where pleasing customers is imperative to achieve a high retention rate, it is vital to listen to their voice and accommodate the changes accordingly. To enhance the services of the QSR industry, Summit has also crafted Restaurant Performance Monitor, deployable at multiple places—reception, entry and exit doors, lobby, and dining hall. With just a single touch, a customer can provide instant feedback about their experience. The management can then collect feedback and improve food and service quality.
Summit Drive-Thru Timing System and Restaurant Performance Monitor have an agile framework that allows the decision-makers to capture the varied needs of the customers and address them quickly through their solution. These innovative solutions have won Summit some of the prestigious brands as their clients, including McDonald's Corporation, KFC, and Dunkin, among others. Sharing his thoughts on the significance of customer experience in the form of speed of delivery, Pravaz concludes, “This is why it is crucial to step back and analyse what your current operation is doing versus what it can do. The last experience is the first remembered!”
In addition to the cutting-edge timer technology, Summit Innovations brings an innovative solution that collects real-time customer feedback. In an industry where pleasing customers is imperative to achieve a high retention rate, it is vital to listen to their voice and accommodate the changes accordingly. To enhance the services of the QSR industry, Summit has also crafted Restaurant Performance Monitor, deployable at multiple places—reception, entry and exit doors, lobby, and dining hall. With just a single touch, a customer can provide instant feedback about their experience. The management can then collect feedback and improve food and service quality. Summit Drive-Thru Timing System and Restaurant Performance Monitor have an agile framework that allows the decision-makers to capture the varied needs of the customers and address them quickly through their solution. These innovative solutions have won Summit some of the prestigious brands as their clients, including McDonald's Corporation, KFC, and Dunkin, among others. Sharing his thoughts on the significance of customer experience in the form of speed of delivery, Pravaz concludes, “This is why it is crucial to step back and analyse what your current operation is doing versus what it can do. The last experience is the first remembered!”
