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Over the last few years, Japan has received criticism for its pockets of technological intransigence and obstinacy in adopting global standards of digital transformation. However, with the upheaval that COVID-19 has wrought on industries throughout the world, old-fashioned companies in the island nation have realized the need to adopt newer, more impactful sales and marketing technologies to stay ahead in the new economy.
Although the crisis has been a catalyst for the shift towards adopting marketing automation (MA) and digitalization, many organizations still require guidance in kick starting and implementing new technologies that maximize their marketing operations’ potential.
With many years of experience working with and developing Salesforce tools, Sunbridge Inc. helps companies visualize their marketing effectiveness and achieve their digital transformation goals. Combining the latest IT technologies with cloud-based services, Sunbridge provides MA technology and a wide range of IT development services. “One of our missions is to improve process, data, and business management,” says Kaishi Horie, General Manager at Sunbridge. The company’s cloud offerings help clients build an optimal marketing platform with Service Cloud and Heroku and lay the foundations to maximize sales and customer retention. “Our mission is to transform the way of working with technology to revitalize businesses and improve customer experiences,” continues Horie. This improves the efficiency of business strategy planning too and contributes to a sustained profit generation for enterprises.
Established in 1999 by venture capitalist Allen Miner, the former Vice President of Oracle, Sunbridge was introduced to the Salesforce product suite since its inception. Although it began as a firm that provided only Salesforce solutions, Sunbridge quickly evolved into an enterprise that tailors its services and solutions according to the customer’s need.
“We provide our services to help customers understand the ‘why’ of technology,” says Teppei Sasaki, Chief Revenue Officer at Sunbridge.
Sasaki explains that most companies focus on what technology they need to implement or enhance their existing software to meet growing requirements. However, Sunbridge centers itself on educating clients about the benefits of using new-age solutions to manage their business processes. “Users can improve their productivity, which also helps strike a good balance between their work and private lives,” continues Sasaki.
We provide our services to help customers understand the ‘why’ of technology
Sunbridge helped a client vastly improve their marketing capabilities, highlighting its know-how in implementing the right solutions that match the hour’s need. The client needed to stay updated with customers' ever-changing purchasing behavior and carry out marketing activities tailored to each of its customers’ situations. The company’s existing marketing automation was disconnected from its Sales Cloud, which made it tedious to analyze customer activity and link this data into the generated leads. Sunbridge migrated the company’s MA into Salesforce’s Pardot, and unified it with Sales Cloud. It was now possible for the client to follow up and cross-sell using data gathered from purchasing phases and customer behavior. By migrating to Pardot, there was a reduction in the man-hours required for operation and lead scrutiny by 1800 hours per year. Unifying the company’s sales and marketing solutions significantly reduced the operating burden and vastly improved their employees’ productivity. “What makes Sunbridge so unique is our multi-cloud capabilities that help implement multiple Salesforce products such that they work in tandem with each other,” adds Sasaki.
Sunbridge’s team has experience working within various industries and uses this knowledge to provide Salesforce solutions to best match their clients’ needs. The company aims to lend its expertise as a veteran Salesforce consultant to organizations in the Korean market too. “We are very eager to work with companies in the banking, real estate, and manufacturing industries in Korea,” concludes Sasaki.