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Established in 2000, True Data Co.Inc. was guided by a mission to provide data-driven marketing support for retailers such as supermarkets and drug stores. Strengthening its analytical technology and developed solutions over the years, the company has positioned itself as a leading company in data-driven marketing, leveraging loyalty data. “In addition to providing a data platform that handles Japan’s largest shopper data and data analysis focusing on offline shopping data such as POS/Loyalty, we develop and provide shopper behavior analysis solutions for retailers and FMCG manufacturers,” says Hiroyuki Yonekura, President and CEO of True Data.
As Japan’s largest ID-POS aggregating marketing platform and loyalty data panel provider, True Data provides various solutions to understand consumer purchase behavior, grasp the customer journey, and verify the effectiveness of actions based on vast amounts of consumer big data. The company also promotes data democratization and an ecosystem that facilitates collaboration with other companies’ marketing solutions through robust data governance.
True Data transmits, cleans, accumulates, manages, analyzes, and visualizes the vast amount of data generated daily from the purchasing behavior of approximately 60 million ID, or active shoppers, in actual stores from the retail industry. The company provides retailers, FMCG manufacturers, and other industries with adequate data and solutions for understanding customers, product strategy, sales promotion measures, advertising optimization, and supply chain management. Enhancing the digital transformation of the retail industry,
In addition to providing a data platform that handles Japan’s largest shopper data and data analysis focusing on offline shopping data such as POS/Loyalty, we develop and provide shopper behavior analysis solutions for retailers and FMCG manufacturers
True Data’s SHOPPING SCAN solution analyzes loyalty data in addition to POS data accumulated daily using point cards and electronic money by customers. This cloud-based analysis tool and service unlocks deepinsight into shopper purchase trends and preferences and enables clients to elevate their stores, services, and product assortment that their customers want and need. It can also be used as a tool to share data with business partners (e.g., suppliers) securely.
In addition, True Data offers data-driven marketing to not only FMCG but other industries via its Kurashi360 solution, which is unique consumer segmentation using loyalty data and other consumer indices. Kurashi360 can be leveraged to understand the characteristics and trends of consumers and customer profile that represents their lifestyles, such as households, automobiles, and shopping trends, on a quantitative (big data) basis.
“It is important to have the skills to uncover the insights from the 360-degree big data analysis. Our multi-functional analysis tool provides our clients with implement analysis from various angles, and the outcome from the analysis are clearly visualized. It’s extremely easy to use and one doesn’t need to be an expert in data analysis to use it,” comments Takeshi Nakatsu, Director, and CSO of True Data.
As consumer big data proliferates with time, True Data envisions creating a better future with intelligent data and providing the know-how to utilize data. “We believe that the using data and technology will continue to advance with two goals in mind: one is to make existing processes more efficient and reduce losses to achieve a sustainable state, and the other is to create new value to achieve sales and profit growth,” notes Yonekura
Data and technology are becoming more and more democratized. Both academia and IT giants realize that education, such as reskilling, plays a critical role in this process. Nakatsu asserts, “We will also focus on supporting education so that we can open up the data utilization know-how we have developed and nurture people who will use data and technology to solve marketing and social issues.”