Be Good To Your Customers!

Otherwise, the customers would only think that you are "sometime naive". I don't think they would be nice to you and classify you as their friends, right?

Another example is that last month I walked around at the Taoyuan International Airport to buy some souvenirs before getting on the plane back to Hong Kong. What's the most popular souvenir from Taiwan? Everyone knows that it should be pineapple cake. However, apart from this, there are still many others, such as green bean cakes, garlic sausages, duck tongues and so on. It really can use up all your money for all these delicious souvenirs.

I walked and walked and saw a famous cake shop V. When I planned to go inside the shop with my teammate, I found that we had to step up on a stair around the shop to go into it. It looked like it's located on a stage. We used to hand-carry our luggage together with our backpacks. It seemed that there are not many people inside the shop. We thought i t's very inconvenient and also not user-friendly to go up on a stair with the suitcases and eventually we gave it up as we had already bought some souvenirs earlier.

You may think we are too mean and too picky. However, as a customer, I certainly want to go shopping in the most comfortable way. We decided not to go inside the shop because we had to pick up the suitcase to go in which we think it is ridiculously inconvenient.

This example clearly shows that you would be less competitive in the market if you did not think from the customers' point of view. That includes product design, buying pattern, accessibility and customer behaviour. If we design the product from the customers’ perspective and take their benefits into consideration, they will become long-term and loyal customers. If you ask me how the cake shop can make a proper change, a simple suggestion for the cake shop is to bring convenience to the customers if they add some adjustable slant boards near the stage, the business will definitely be improved.

In a nutshell, if you want to succeed in capturing the hearts and minds of your customers, everything must be done carefully. You have to analyse the customer's needs and customers’ preferences and then package your product or solution to exceed your customers’ expectations. You should also let the customers fall in love with your product and make the customer to be unforgettable to your product. No matter if you leave your existing company and go to another company for development, your customers will always follow you and be mad at you. This is always my sincere advice to all of you.