WillMAX Hospitality: One-Stop-Shop to Build Brand Excellence

The online presence of a hotel serves as a tell-all sign of the impression it has on its potential guests. In the competitive hospitality industry today, when customers rule the roost, a hotel’s outstanding online presence that showcases all their services in the best light goes a long way to building brand awareness. Understanding the new-age priorities of today’s hoteliers, William Chua founded WillMAX Hospitality to build the online presence and branding of hotels to attract customers and increase bookings and revenue. The company serves as a one-stop-shop for SEO, website development, revenue management, and more, which enable hotels to do a swift turnaround.

Backed by Chua’s 20 years of rich experience in the hotel industry, WillMAX endeavors to be the premium consultancy provider to the industry. “The drive and passion of a hotelier to serve hoteliers is the foundation of this company,” says Chua, the managing director of WillMAX Hospitality.

WillMAX helps major hospitality brands and regional key hotel groups improve customer awareness about their products by building their websites and featuring positive reviews and user testimonials. There is also a greater focus on book-direct strategies to increase profitability and enhance the brand value of hotels. In addition to offline marketing and backlinks, WillMAX helps hotels market, connect, and optimize social networking sites while keeping things simple and relevant.

Through a well-executed SEO, WillMAX finds out the keywords that the target consumers of hotels tend to use, and this marketing tool ensures hotels can increase their website’s visibility and traffic, and reinforce brand awareness. WillMAX also offers a widely popular holistic solution, the Revenue Management, eCommerce and Advance Strategy Program (REAP).

The program elevates hotels’ online revenue, generates incremental revenue through online strategies, and more.

While implementing its array of hospitality services, the WillMAX team takes things step-by-step and provides customized and personalized services to clients. WillMAX first addresses the more critical issues such as website design and copywriting to increase the online visibility of the hotel brand that boosts their online revenue. The company then undertakes steps like revenue management to ensure that WillMAX strategizes according to the growth of the client.

Illustrating the benefits of WillMAX’s personalized services, Chua recalls an instance when a boutique hotel in Singapore, had an occupancy rate of below 50 percent, four years ago. When they approached WillMAX, the company first understood the client’s price point, compared it with their competitors, and then adjusted the prices, accordingly. Thereafter, WillMAX deployed SEO and revenue management and developed the hotel’s website to increase brand visibility and online bookings. The boutique hotel experienced a whopping 100 percent revenue growth and is now growing seven percent in revenue per available room (RevPAR), every year.

With the aspiration to evolve and enhance according to the dynamic industry, WillMAX prioritizes the collection of client feedback to ensure modernized and relevant services. Based on the gathered information, the company provides consultancy especially for pre-opening of hotel types ranging from 3-star to 5-star hotels (be it boutique, conference, or chain hotels). Expanding beyond Bali, Thailand, Singapore, Hong Kong, and Taiwan, the company intends to target places such as Myanmar, Laos, Japan, and Korea. WillMAX has also started to venture into the co-living concept of accommodation and lifestyle as well as the F&B industry.

In parallel to offering all its services, WillMAX also provides impeccable customer service with the client ensured of a response within an hour or two—even on weekends and public holidays. With such dedication to client satisfaction and an unrelenting willingness to help hotels adapt to an evolving traveler’s changing preferences, WillMAX is setting a benchmark for what the modern hotel industry can achieve.