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    AOPEN: Enhancing Offline Retail Experience through Digitalization

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    Stephen Borg, CEO, AOPENStephen Borg, CEO
    “People don’t buy good sand services. They buy relations, stories, and magic.” This adage by Seth Godin, Author, Entrepreneur, and Marketer aptly resonates with the retail industry. The retail sector is growing at a staggering rate across the globe, with 13-digit sales numbers to back it up. However, numbers aren’t the be-all and end-all part of this industry, it is a lot more than robotic delivery of goods and services and crunching relevant numbers. Customers today are on the lookout for relationships and AOPEN, a major electronics manufacturer, is a company that not only masters the retail sector but also indulges in forging meaningful long-term relationships with an open-hearted zeal.

    Stephen Borg, CEO, AOPEN explains, “Our technologies enable our customers to communicate with shoppers through dynamic, exciting media, leaving a lasting impression through compellingly presented, rich, and increasingly personalized information.” This approach to retail along with the company’s provision of commercial products and applied business solutions has helped it to be a leader in the market. While positive rapport with customers is a must in this customer-centric sector, recognizing the importance of omni-channel marketing is an essential part of new age retailing. Thus, AOPEN works towards helping major brands and clients in engaging customers across digital and physical retail spaces. This strategy of the firm to engage in both online and offline retail spaces is based on the belief that ‘Traditional retailers can offer the best experience in the context of an exciting, informative, entertaining, engaging, and tangible shopping environment, and AOPEN can supplement it by providing technology that enhances’.
    With information-hungry, pricesavvy, mobile-empowered shoppers expecting digital interaction and engagement, it has become imperative to move from ‘connecting the channels’ to ‘blending the channels’ to support brick and mortar stores. So, AOPEN directs its energy amplifying customers’ instant gratification, sensory inspiration, convenience, social interaction, and localness. Also to drive business value, AOPEN focuses on four principles: cost optimization, enabling floor staff with right tools, increasing basket uplift, and creating a compelling experience. With a firm foot-in to integrate digital technology into offline stores, the firm now partners with Google to co-create a range of dedicated display devices. These devices can drive content to personal devices and add simplicity, control and cost effectiveness to grocery retailers. The Australian-based firm has also launched Retail Evolution Labs that include 4k video walls, multitouch interactive experiences, cashless payment kiosks, and vibrant digital menu boards. These spaces assist retailers to better understand customers to bring innovation into their business and consequently thrive in it.

    A lot of companies in sectors like Retail, Transportation, Banking & Finance, Hospitality, and Entertainment have profited immensely from AOPEN’s Digital Signage. One of the firms which benefitted from AOPEN is Famous Fish. A renowned seafood company, Famous Fish caught itself incapable of handling its hightraffic environments and was in dire need of a modern, robust, responsive, durable, and user-friendly technology. That technology was provided by AOPEN collaborating with Google to develop the Commercial Chrome Technology hardware and software platform. After its deployment, Famous Fish witnessed a transaction boost of 29 percent also serving the purpose of high-performance, cost-effectiveness, quick service, and also brand awareness.

    A hallmark of a modern thriving company is the way it moves with the times. AOPEN in the years ahead not only seeks to keep up with the changing times but also transform itself at every available opportunity. The company aims to launch a rapid application layer, meldCX as a retail nervous system framework, integrating multiple apps into a Chrome/Windows operating system. Borg elucidates, “A single management console - including PoS, Endless Aisle, CRM, Kiosk Ordering, Digital Signage, E-commerce, Virtual Reception, and more.”
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    AOPEN Info

    Company
    AOPEN

    Headquarters
    .

    Management
    Stephen Borg, CEO

    Description
    Specializes in Digital Media, Communications Technology, Applied Computing, Digital Retail Solutions, and Digital Signage

    2019

    AOPEN News

    AOPEN Launches Edge Visual Hardware Solutions for Machine Learning

    AOPEN, a global technology company that specializes in smart products and services for cloud-based applications, has announced its new machine vision line of AI-enabled edge visual computing Digital Engines, optimized for rapid and seamless deployment of edge-computing solutions. With increased adoption of cloud-based analytics and machine vision applications, showing massive growth and demand in... n both retail and in industrial environments, AOPEN releases its DEV Series: three new Digital Engine products to power future-proof applications over the next decade.

    The AOPEN DEV Series powers AI applications in smart retail and smart manufacturing through algorithm testing with hardware performance benchmarks. Built on leading machine learning processors from Intel and NVIDIA, these high-performance AOPEN edge computing products are suited to applications ranging from advanced facial recognition to industrial control – verifying identity, quality, safety, and compliance.

    “This next generation of AOPEN is focused squarely on the solutions we are developing with partners,” said Aaron Pompey, General Manager, AOPEN America. “To power these solutions, AOPEN is expanding its product portfolio with high-performance Digital Engines for future-state industrial applications, including machine vision and AIoT.”

    The DEV5400 is designed for 24/7 operation and configured for visual computing tasks. Its built-in Intel® Movidius Al accelerator rapidly and accurately processes data from high-frame-rate or high-density and excels at quick implementation across retail, government, and industrial environments. The DEV7610 is a high-performance visual computing solution powered by the NVIDIA® Graphics card, performing massive Al tasks and processing high-performance (facial) recognition at the edge. Its high-performance 3D makes the DEV7610 excellent for retail analytics applications. The soon to be released DEV8430 is a high-performance workstation – for powerful desktop applications or running demanding tasks on the edge. Supporting multiple HD cameras, it runs multiple high-level tasks simultaneously.
      Read more

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