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Today, consumerism has evolved from being the favorite buzzword of the 21st century world to a movement that deeply impacts the contemporary retail businesses and the consequential technological advancements within the retail industry. This evolution has brought a myriad of opportunities for retailers along with a newer and more sophisticated set of challenges for them to deal with. “Customer experience in the face of modern consumerism has, in fact, created a gap between small scale and high-end retailers today,” states Adrian Floate, Managing Director, Cirralto, explaining the unnoticed ‘grey area’ in the current retail industry. According to him, even today, the traditional standalone point of sale (POS) and a cash register is considered to be a relevant piece of technology. However, in order to attain a competitive advantage in the digital age, retailers have identified the vitality of a good e-commerce presence and an integrated PoS system connected with financials as well as the supply chain.
The differentiating ability of a retailer for attaining this competitive edge lies in adding and changing their inventory based on sales demand and stock turnover and margin per minute with appropriate scientific calculations, a significant part of which is difficult to achieve while running a traditional POS. This is where Cirralto comes in with its quantitative, integration driven platform to help the modern retailers in achieving this capability and fill the void that has divided the retail space into different sects of efficiencies. Floate says, “We are offering software framework for today’s retailers by bringing the principles of best practices in retail, demonstrated by large scale enterprises down to small and medium players and educating them on how these practices deliver and drive business benefits. We are delivering a backbone for digital commerce, an integrated, end-to-end business ecosystem that you can readily plug in sales and procurement components and integrate these with incumbent Accounting / ERP systems.”
With extensive experience working with electronic data interchange (EDI), Cirralto has a profound understanding of the role of data exchange and the importance of high-quality data contributing to the operational effectiveness of the retailer.With this knowledge, the company helps its clients in the retail business to effectively drive revenue and increase their operational efficiencies.
At The End Of The Day, Retail Service Business Credit Is Just As Important For Us As It Is For Our Customers
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