Armin Dressler, CEO“In continuation of fulfilling Contentserv’s vision for the customer experience like no other vendor, we are beyond thrilled to offer an end-to-end solution that brings together product content, digital assets and marketing performance management in one platform for our customers,” says Armin Dressler, CEO of Contentserv.
Contentserv enhances content to create impactful, channel-specific, product messaging while taking into consideration the customers’ affinities, tastes, and mood to elevate those experiences to the next level. As experiences are critical to retaining customers, Contentserv’s unique platform lends flexibility, scalability, security and usability to power organizations in managing and contextualizing their product content for the appropriate channel, location and requirement. The product experience platform lets its users deliver accurate product content across all touchpoints in real-time. The product experience platform helps in delivering optimized products, assortments, and presentations catering to specific audience on-demand for an in-context consumer journey.
As the customer’s long journey involves various steps starting from the first contact to final purchase, the platform allows establishing relevant product communication.
To fuel the journey, the platform provides relevant product information at any point in the communication cycle. Going a step ahead, the solution exceeds expectations using content intelligence to optimize customer interactions. It ties rich product information to big data analytics to gain insights into customer behavior and preferences, thereby creating a personalized product experience.
Contentserv has developed its web-based platform for the comprehensive personalization of product content that automatically adapts product information to consumers, their environment and the channels they use. In order to transform product experiences, the platform focuses on product content where acquiring and managing product data, digital assets, location data, supplier information, and more can be done in a centralized location. Also, consistent, accurate and up-to-date information is shared both internally and externally to online and offline channels. When it comes to marketing content, it creates and manages high-impact campaigns, promotions, and events with respect to personas, situations, and channels.
The company’s innovative solution also allows internal and external suppliers to join the business process for better partner engagement and allows designing partner-specific endpoints and maintain separation between the supplier data catalog and the main data catalog. For customer engagement, the platform presents on time, relevant and captivating content based on data points on persona, mood, place, and event and adjusts the campaign for key factors like availability, supplier preferences, and others. The platform also provides content insights, whereby the user can gain intelligence on content quality and customers’ interactions with promotions and campaigns to personalize and fine-tune content.
Continuing on its innovation spree, last year the company launched a rapidly deployable end-to-end SaaS solution for product information and digital asset management, which allows brands to provide compelling product experiences instead of thinking about complex infrastructures.
Today, even as the world battles the COVID-19 pandemic, Contentserv has exceeded its goals for the first quarter. “Security and stability are more important to us than maximizing profits. We are prepared for the unexpected. And being prepared means to thrive, grow and invest in people and innovation,” concludes Dressler.
Contentserv has developed its web-based platform for the comprehensive personalization of product content that automatically adapts product information to consumers, their environment and the channels they use. In order to transform product experiences, the platform focuses on product content where acquiring and managing product data, digital assets, location data, supplier information, and more can be done in a centralized location. Also, consistent, accurate and up-to-date information is shared both internally and externally to online and offline channels. When it comes to marketing content, it creates and manages high-impact campaigns, promotions, and events with respect to personas, situations, and channels.
The company’s innovative solution also allows internal and external suppliers to join the business process for better partner engagement and allows designing partner-specific endpoints and maintain separation between the supplier data catalog and the main data catalog. For customer engagement, the platform presents on time, relevant and captivating content based on data points on persona, mood, place, and event and adjusts the campaign for key factors like availability, supplier preferences, and others. The platform also provides content insights, whereby the user can gain intelligence on content quality and customers’ interactions with promotions and campaigns to personalize and fine-tune content.
Continuing on its innovation spree, last year the company launched a rapidly deployable end-to-end SaaS solution for product information and digital asset management, which allows brands to provide compelling product experiences instead of thinking about complex infrastructures.
Today, even as the world battles the COVID-19 pandemic, Contentserv has exceeded its goals for the first quarter. “Security and stability are more important to us than maximizing profits. We are prepared for the unexpected. And being prepared means to thrive, grow and invest in people and innovation,” concludes Dressler.
