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Fatima started her first company when she was just sixteen with the vision to help people sell online. And eleven years ago, she, along with Karl Norman, co-founder and CEO at eWave, identified the lack of investments by organizations in building their e-commerce capabilities. The duo hence started supporting companies to build, maintain, and grow their e-commerce strategies. To provide their customers with a robust solution that could enable them to expand their businesses into new regions, Fatima and Karl partnered with Salesforce. Since then, eWave has been offering innovative e-commerce solutions to businesses, helping them streamline their sales, commerce, marketing, and customer service operations. eWave ensures efficient and reliable deployment of these solutions by engaging with its customers in two distinct ways: facilitating a complete digital transformation journey and providing an Inside Agency.
eWave builds a dedicated team inside its clients’ businesses that are aiming to scale and grow rapidly. These teams can be virtual, physical, or both, helping businesses scale their internal capacity. The Inside Agency model ensures stronger and more transparent partnerships and gives businesses the agility they require to adapt to changing industry landscapes.
The company combines technology and creativity to empower clients to re-evaluate and modify their digital transformation strategies
The company’s Inside Agency model, coupled with its proactive approach, has earned it the trust of many multi-region and multi-market industry leaders, such as Toys "R" Us, Tommy Hilfiger, Nike, Coca- Cola, and Nestlé. Apart from B2B and B2C clients in the retail sector, eWave assists brands in the healthcare industry. One such company, Cochlear, was once struggling with inconsistent user experiences, orders, product information, and consumer data across its global offices. The company hence approached eWave for assistance and what followed was impressive. Cochlear, the world's leading manufacturer of hearing implants, deployed the Salesforce Commerce solution with eWave’s support across its offices in 14 different countries. eWave empowered Cochlear to advance from a regional setup to forming a network of centralized digital health centers. In addition to this, eWave also provided the client with a global reference architecture that enabled them to control and manage the regional requirements of each business unit from its global digital hub. eWave deployed the solutions for them in compliance with the different regulatory laws of different countries, ensuring seamless and streamlined cooperation between the various offices.
With such a customer-oriented and problem-solving approach, eWave is all set to revolutionize the global commerce ecosystem while future-proofing businesses for unprecedented events in the near future. “The most important thing is the user experience and how a business treats its customers, as these indicate the direction of its growth. We are able to empower our clients to execute and deliver positive user experience and will continue doing the same for years to come,” concludes Karl.

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