infoTrust: Building Effective Customer Relationships

For a business to continually uphold success, appeasement of customers by providing cutting-edge products or services at the right price is crucial. Hence, it is vital for businesses to communicate with their customers to understand their needs. This is where companies like infoTrust play an essential role for organizations that seek an alliance between sales, marketing, and customer service. infoTrust offers Web-based and Azure cloud-based CRM solution “teamWork”, for SMEs to large enterprises, that enable the companies to give timely updates to their customers, resulting in increased customer satisfaction.

Singapore based InfoTech which started working on teamwork CRM solutions in 2008, has extensive footprints across the Singaporean market, giving the local companies the top-notch CRM solutions. But the success wasn’t an overnight achievement, as the firm had to overcome a lot of challenges. “Specifically speaking, catering to the varied CRM requirements of different companies and industries,” quips Gyanendra Kumar, CEO, infoTrust. These different client requirements gave infoTrust an extra zeal to work on enhancing, strengthening, and customizing their CRM products, increase efficiency and productivity while saving time and expenditure of their clients.

Customers view products as another form of expressing their uniqueness. They tend to seek products that are embedded with their personality. infoTrust ability to customize solutions for their clients is what makes them exceptional in the Asia Pacific region.

With their web-based CRM solution, enterprises can efficiently share information across any departments to productively manage their customer data and connect with a variety of online tools to stay connected with their customers.

Similarly, infoTrust flexibility to integrate their solutions with the client’s existing software is another factor that makes them unique. While dealing with the company legacy system, infoTrust takes data from the existing software and employs it in the new software. A case in point is of an educational institute who were not getting proper benefits from their existing CRM solution. infoTrust deployed their teamwork CRM solution and automated the operational and administrative processes to aid in the efficient functioning of the institute.

In Singapore, teamwork was one of the Pre-Qualified Product by the Info-Communication Media Development Authority of Singapore (IMDA). Because of this qualification SMEs of Singapore could get IMDA grant for 70 percent of the Project cost. “Our CRM was chosen as an A-listed software, giving clients the confidence and credibility about the product,” explains Kumar.

At infoTrust, they also provide a holistic set of 4DiC steps approach to the businesses wanting to shift from traditional to CRM environment. Here, the first step begins with discovering and analyzing of the current challenges that the client is facing. Second is designing the solutions according to the needs of the client. The third is developing a fully functional, customized, and integrated IT solution and the fourth is deploying the customized solution that drives productivity and automation, leaving businesses to operate seamlessly.

The company is working vigorously on enhancing their CRM solutions. Moving forward, they will be focusing on building an app based CRM solution. Currently, the company has started CRM app in the health sector where the doctor and patient communicate through the app. They are also working on introducing a similar app for the education and general sector. infoTrust is even trying to integrate with IoT, video analytics, scanner, and data senses in various other industries. In the near future, the company plans to expand their business in Malaysia and Europe.