Merculet: Building a Truly Distributed Business Community

Entrepreneurs must constantly think of new, innovative ways to maximize profitability and keep their business afloat. Marketing and advertising require sizable funds to design creative solutions that captivate target customers. However, today’s approach of bombarding users with e-advertisements and web signage has made it increasingly difficult to attract and retain customers. Entrepreneurs must deliver their message in a manner that makes every customer feel unique. Internet titans such as Google, Amazon, and Facebook in the western hemisphere, and Baidu, Alibaba, and Tencent in East Asia control the majority of customers’ online experience through centralized web servers. They collect customer information and tend to limit an entrepreneur’s access to it, while also charging premium prices for advertising. Entrepreneurs, thus, need an alternative growth channel that provides direct communication with customers and requires less or no capital. By utilizing blockchain technology, Merculet aims to eliminate the central, monopolized control posed by internet giants, and vastly expand entrepreneurship for collaboration and economic prosperity.

Instead of entrepreneurs paying internet titans to use their platform and access their customer base, Merculet’s blockchain technology converts the same payment into tokens and rewards customers instead. This incentivizes the customer on specific behavior, targeting certain aspects of the business in exchange for a specified number of tokens. Entrepreneurs can engage with their online audiences without the monopolized gatekeepers of the internet.

“Every business can generate a defined amount of tokens with the help of Merculet and use these tokens to maximize their business profitability,” says Ivan Jiang, CEO of Merculet. Compared to traditional channels of marketing and advertising, tokens are infinitely cheaper and more scalable. This allows entrepreneurs to market their businesses instantly and scale organically.

The value of the tokens is evaluated by customers’ attention. While attention is not quantifiable, its effect can be measured by actions such as the time spent browsing a website, and the interactions between two customers. Merculet analyzes consumer behavior to evaluate a User Attention Value (UAV) and thus digitalizes consumers’ attention, turning it into an asset. Additionally, UAV can seamlessly integrate with traditional reward point systems.

Turning their blockchain technology concept to reality, Merculet initiated the first phase with social e-commerce to build a strong relationship between businesses and users through tokens. For instance, Merculet’s online store, m-Planet is an ecosystem where each business represents itself and is willing to learn, share, and promote the new blockchain-based economy. The design concept of m-Planet is, “Be kind to the user, but bold in attracting their interest to enable your business to grow,” according to Jiang. By joining m-Planet, businesses can establish a relationship of trust with their customers and, at the same time, form a community, which exchanges value, shares resources, and benefits. To put it simply, m-Planet solves the complexities of businesses and helps generate profits, premiums, privileges, and personalized services. With m-Planet, Merculet’s goal is to help business owners maintain and capitalize on customer value.

With Merculet’s solution, enterprises can achieve token-driven user operation and focus on the enhancement of personalized user experience. The company is committed to establishing a truly distributed commerce ecosystem and pioneering the arrival of the internet of value. Merculet supports the real economy by reducing the costs and escalating business growth, while also creating an environment of integrity and empowering the real economy. “Let the world have no difficulty in doing business ever again,” concludes Jiang on an emphatic note.