Augmented Reality (AR) has been depicted in the movies. However, with the dominance of smartphones in the market, AR is more than just a possibility. AR applications have colossal potential when used in theme parks, toy products, magazines, and the military. Technologies have always reduced the workload of humans and AR is the next step in the journey.
Retailers are using Augmented Reality on top priority. Digital and physical shopping are becoming similar day-by-day, and with augmented reality in the picture, the gap is vanishing. Companies are introducing new and improved ways for customers to shop. They can use AR in trying out a new product which can be named as risk-free trials. Customers can even customize the product according to their need. This entire process provides a great customer experience.
Key Augmented Reality Companies: Strata, Marxent Labs, Magic Leap
AR has an industrial application which can change the job performance of the employees. Technicians can receive live support from remote staff that can indicate markings, determine issues, and superimpose models over infrastructure. It takes the guesswork out of the processes. The design and creative industry will benefit from the introduction of AR. Developing apps that allow companies to superimpose 3D models will support designers to have a perfect view of the product.
Companies can train their employees efficiently with the deployment of AR. Medical schools can use AR in their training programs to educate their students to perform surgery without risking human lives. In industries, AR allows companies to develop training modules that enable employees to build competence and confidence in their roles.
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