APAC CIOOutlook

Advertise

with us

  • Technologies
      • Artificial Intelligence
      • Big Data
      • Blockchain
      • Cloud
      • Digital Transformation
      • Internet of Things
      • Low Code No Code
      • MarTech
      • Mobile Application
      • Security
      • Software Testing
      • Wireless
  • Industries
      • E-Commerce
      • Education
      • Logistics
      • Retail
      • Supply Chain
      • Travel and Hospitality
  • Platforms
      • Microsoft
      • Salesforce
      • SAP
  • Solutions
      • Business Intelligence
      • Cognitive
      • Contact Center
      • CRM
      • Cyber Security
      • Data Center
      • Gamification
      • Procurement
      • Smart City
      • Workflow
  • Home
  • CXO Insights
  • CIO Views
  • Vendors
  • News
  • Conferences
  • Whitepapers
  • Newsletter
  • Awards
Apac
  • Artificial Intelligence

    Big Data

    Blockchain

    Cloud

    Digital Transformation

    Internet of Things

    Low Code No Code

    MarTech

    Mobile Application

    Security

    Software Testing

    Wireless

  • E-Commerce

    Education

    Logistics

    Retail

    Supply Chain

    Travel and Hospitality

  • Microsoft

    Salesforce

    SAP

  • Business Intelligence

    Cognitive

    Contact Center

    CRM

    Cyber Security

    Data Center

    Gamification

    Procurement

    Smart City

    Workflow

Menu
    • Cyber Security
    • Hotel Management
    • Workflow
    • E-Commerce
    • Business Intelligence
    • MORE
    #

    Apac CIOOutlook Weekly Brief

    ×

    Be first to read the latest tech news, Industry Leader's Insights, and CIO interviews of medium and large enterprises exclusively from Apac CIOOutlook

    Subscribe

    loading

    THANK YOU FOR SUBSCRIBING

    Digital Future of Retail: What to Expect?

    The rapid, massive acceleration to more online shopping has exposed cracks that already exist, such as how to quickly scale up and keep consumers engaged, along with new obstacles, such as how to care for socially distanced customers.  

    Digital Future of Retail: What to Expect?

    By

    Apac CIOOutlook | Tuesday, March 02, 2021

    Stay ahead of the industry with exclusive feature stories on the top companies, expert insights and the latest news delivered straight to your inbox. Subscribe today.

    The rapid, massive acceleration to more online shopping has exposed cracks that already exist, such as how to quickly scale up and keep consumers engaged, along with new obstacles, such as how to care for socially distanced customers.

    Fremont, CA: The effect of the Covid-19 pandemic on the retail sector has varied widely. Although demand for some items, such as apparel and luxury brands, has fallen significantly, retailers elsewhere have been able to tap into stable revenue streams. However, the big obstacle for many was the burden imposed on e-commerce functions and the expansion of their supply chains.

    Setting up Guidelines

    The rapid, massive acceleration to more online shopping has exposed cracks that already exist, such as how to quickly scale up and keep consumers engaged, along with new obstacles, such as how to care for socially distanced customers. While access to technology is ubiquitous and relatively inexpensive, it is what retailers choose to do with it that matters. Today's consumer has more options than ever before; and when Covid-19 made physical shopping difficult, retailers were met with the question of how to keep consumers satisfied and linked to their brand.

    What is obvious is that the ability now to remain close to consumers will dictate which retailers will thrive and which will become redundant. Gold standards have been set by the world's best established digital giants. The benchmark is a simple-to-use, reliable, customizable omnichannel experience that keeps individual customers connected while exploiting massive data volumes to constantly adjust.

    Staying Linked When Customers are Not Shopping

    There are fascinating examples of consumer interaction that could be maintained during the initial crisis of the Covid-19. For instance, when its restaurants were closed, a large fast-service restaurant player used its digital platform to encourage customers to play games online and win prizes while educating them on the healthy choices to get their favorite food and drinks. Now that restaurants are reopening, the same platform and approach play a key role in bringing customers back through the doors.

    There are lessons here for every retailer: how to understand your customer, even when they're not shopping with you, and then use those insights to tailor and deliver what they want in a multi-channel, flexible and changing way.

    More in News

    Transforming Retail: The Impact of VR and AR in Asia Pacific

    Transforming Retail: The Impact of VR and AR in Asia Pacific

    Enhancing Customer Satisfaction through Omni-Channel Payments

    Enhancing Customer Satisfaction through Omni-Channel Payments

    AI's Role in Apac's Digital Transformation Journey

    AI's Role in Apac's Digital Transformation Journey

    Influence of AI on Supply Chain Management

    Influence of AI on Supply Chain Management

    I agree We use cookies on this website to enhance your user experience. By clicking any link on this page you are giving your consent for us to set cookies. More info

    Copyright © 2025 APAC CIOOutlook. All rights reserved. Registration on or use of this site constitutes acceptance of our Terms of Use and Privacy and Anti Spam Policy 

    Home |  CXO Insights |   Whitepapers |   Subscribe |   Conferences |   Sitemaps |   About us |   Advertise with us |   Editorial Policy |   Feedback Policy |  

    follow on linkedinfollow on twitter follow on rss
    This content is copyright protected

    However, if you would like to share the information in this article, you may use the link below:

    https://www.apacciooutlook.com/news/digital-future-of-retail-what-to-expect-nwid-8017.html