Every industry witnesses the change in trend and which is kind of necessary to keep the business relevant. Therefore, to establish a plan for the future, one must look back at what they have done with their business. What’s trending today may certainly befall the upcoming year; eCommerce business is large and is continuously evolving. Therefore, keep reading to learn about.
1. Mobile-friendly websites
With the ever-growing utilization of mobile phones, it has become essential to have a web design that is mobile-friendly. Majority of people are using mobile devices to access any shopping website and hence have a significant share in the market. The brick-and-mortar retailers are also losing business if they don’t have a mobile-friendly website. Mobile eCommerce activities will gain prominence and hype by the year’s end thereby proving that the resources that have been put into mobile innovation have to turn out to be significant.
2018 has been a crucial year for the emergence of Chatbots as they are essential digital marketing needs of eCommerce websites. The AI-powered technology uses a text-based medium to interact with the customers and numerous firms are now investing in this technology. Chatbots can answer FAQ and also requests an email address to send complete details without any human help. These virtual assistants are offering extraordinary services to the customers’ thereby living up to their expectations and boosting brand visibility as well.
3. Augmented Reality (AR)
AR technology has grown at a rapid pace, moving from computers to mobiles to wearable technology. This technology is offering huge amounts of new chances to connect with the buyers and provide them with an exclusive shopping experience. Businesses are adopting new ways to leverage the AR marketing technique and as per study buyers are responsive to this sort of advertising. The eCommerce sector provides the facility for the customers to view the respective product whether it fits their workplace, home or any other place.
4. Research and Purchase
Research online and Purchase offline is a trend in purchasing behavior where a consumer searches the internet about a product or service to base a purchasing decision, and then purchase the item from an offline store. By utilizing the strategy of CRM, mobile payment, shopping history, social integration, retailers can create profiles of customers who do online research before buying offline.
5. Voice Assistants
Smartphones without voice assistants are hard to imagine now; voice search has become one of the main drivers of variation in the online business domain. Amazon’s Alexa, Apple’s Siri, Google home have acquired a place not only in peoples’ home but have been utilized by eCommerce websites and is now considered as a fourth sales platform. Many firms have integrated voice search in their digital marketing procedure to provide value-based content viably to their buyers.