How Big Data Drives Innovation in the Real Estate Sector

By Apac CIO Outlook | Monday, September 28, 2020

Big data and new analysis methods streamline operations, enabling agents to connect with their clients instead of being buried under endless streams of research.

Fremont, CA: Successful brokerages invest heavily in technology to offer a detailed level of support their agents require. As the world shifts into virtual operations amidst the pandemic, the availability of artificial intelligence, data analysis, and machine learning has prompted innovations in the real estate industry in different ways.

Here are five ways how big data drives innovation in the real estate sector:

Predicting Consumer Behavior

Data analysis can monitor mortgage payments and home equity and correspond that information with the age of the home and the duration owners have lived there. This will help agents identify when sellers are getting ready to sell. Data can be utilized to evaluate potential leads and boost the probability of better quality leads.

Modeling Building Performance for Investors

Investors can use detailed information like rental rates, vacancy rates, energy and maintenance costs, and trend information about consumer behavior and employment to push their decisions about commercial buildings. Developers and investors can utilize data to design 3D models to maximize the efficient use of space.

Providing Deep Insights into Specific Properties

Today, buyers can easily access data on how the land was used in the past, insurance claims, and permits that show past issues with the house. Neighborhood details like crime rates, the trajectory of home values, school boundary information, school performance, and demographics also offer important insights for a buyer.

Forecasting Market Trends

Monitoring demographics, income levels, and employment trends can help forecast where prices may rise quickly, where new development to attract a specific group could be needed or where a wave of foreclosures may be approaching. The data can identify potential opportunity zones or locations for other types of development.

Creating More Accurate Property Valuations

A delicate balance is needed when picking a price that could prompt multiple offers in markets where inventory is low. Big data offers appraisers and agents with many comparable properties along with an insight into market trends. Investors depend on this analysis based on multiple data points to evaluate value.