Apac
  • Home
  • CXO Insights
  • CIO Views
  • News
  • Conferences
  • Newsletter
  • Whitepapers
  • About us
Apac
  • Admired Tech

    Agile

    AI Healthcare

    Artificial Intelligence

    Augmented Reality

    Aviation

    Big Data

    Blockchain

    Cloud

    Cryptocurrency

    Cyber Security

    Digital Transformation

    Drone

    HPC

    Infrared

    Internet of Things

    Networking

    PropTech

    Remote Work

    Scheduling Software

    Simulation

    Startup

    Storage

    Wireless

  • Banking

    E-Commerce

    Education

    FinTech

    Food and Beverages

    Healthcare

    Insurance

    Legal

    Manufacturing

    Pharma and Life Science

    Retail

    Travel and Hospitality

  • CISCO

    Microsoft

    Oracle

    Salesforce

    SAP

    ServiceNow

  • Business Intelligence

    CEM

    Cloud-based Planning

    Cognitive

    Compliance

    Contact Center

    Contact Tracing

    Contactless Payments

    Corporate Finance

    CRM

    Custom Software Development

    Data Center

    Enterprise Architecture

    Enterprise Communications

    Enterprise Contract Management

    Field Service

    HR Technology

    IT Service Management

    Procurement

    Product Management

    RegTech

    Revenue Management

Menu
    • CISCO
    • Collaboration
    • Compliance
    • Contact Center
    • Healthcare
    • IT Service Management
    • Microsoft
    • Retail
    • MORE
    #

    Apac CIO Outlook Weekly Brief

    ×

    Be first to read the latest tech news, Industry Leader's Insights, and CIO interviews of medium and large enterprises exclusively from Apac CIO Outlook

    Subscribe

    loading

    THANK YOU FOR SUBSCRIBING

    • Home
    • News
    • Big Data
    Editor's Pick (1 - 4 of 8)
    left
    How Have Recent Advancements in Big Data Been Impacting Businesses?

    Marc Solomon, CIO, Bvn Architecture

    Business Success Requires Artificial Intelligence

    Greg Smiley, CIO, Florida Department of Transportation

    When Science Fiction Becomes Science Fact: An Industry Embracing Monumental Change

    Stephen Barnham, Senior Vice President & Chief Information Officer, Metlife Asia

    The Inherent Necessity of Big Data as a Strategic Factor

    Esteban Remecz, CIO, Asia Pacific, ZF Group

    Big Data and Credit Scoring in Indonesia

    Darmawan Zaini, Chief Technology & Product Officer, UangTeman

    Experience on Data Analytics

    Kee Siang Lee,

    Building a Smart City by Better Connected World

    Barry Lerner, South Pacific Regional CIO, Huawei Technologies

    Survival of the Fittest in a Data-Driven World: The Secret is in your Software

    Jason Jackson, Field CTO and Director, Advanced Field Engineering, Pivotal APAC

    right

    How Big Data is Enhancing Customer Experience

    By Apac CIO Outlook | Wednesday, August 19, 2020
    Tweet

    Big data is transforming the way businesses operate, and the data it provides can make a significant impact on customer engagement, service, and experience.

    Fremont, CA: Big data is a vast volume of various fast-growing data, which is hard to process through traditional means as it is mostly unstructured data. The data is analyzed to make informed decisions and is essential when used to produce insights for better customer experience and business growth.

    Here are six benefits of big data analysis that will improve customer experience:

    Identify and Understand the Target Audience

    Big data provides insights into who is consuming the content to identify ideal buyers. The data gathered can also allow businesses to create an accurate persona and provide personalized shopping experiences.

    Reduce Business Expenses

    Big data can help businesses make informed decisions while maintaining efficiency, like lowering costs to increase profitability without sacrificing the quality of the product.

    Supply Chain Management

    Big data can optimize business inventory and provide a complete view of their operations, enhancing supply chain visibility.

    Understanding Consumer Behaviour

    Big data shows the insights of consumer behavior and can provide better answers. It helps understand and know when customers demand products more at particular times of the year, which items they search for and add to their carts, how they choose specific brands over the other and if the product meets the customer’s expectations after buying it.

    Quality of Customer Service

    Big data can be utilized for better customer service through customer feedback and messages on social media. It identifies the shortcomings of the customer service team, which can be optimized.

    Personalization

    To build a meaningful relationship with customers, it is crucial to get to know them. Big data presents information that will help companies develop a rich customer profile so that businesses can track customers’ previous experiences and personalize their promotions according to the information.

    See also: Top PTC Partners

    tag

    Big Data

    Customer Experience

    Supply Chain Management

    inventory

    Weekly Brief

    loading
    ON THE DECK

    Content Management System 2020

    Top Vendors

    Contactless Payments 2020

    Top Vendors

    Admired Tech 2020

    Top Vendors

    Previous Next

    I agree We use cookies on this website to enhance your user experience. By clicking any link on this page you are giving your consent for us to set cookies. More info

    Read Also

    Four Security Issues in IoT

    Four Security Issues in IoT

    Four Use Cases of AR/VR Technology in Employee Training

    Four Use Cases of AR/VR Technology in Employee Training

    Five Major Trends in Digital Transformation for Businesses

    Five Major Trends in Digital Transformation for Businesses

    How Blockchain Reinvents Regtech

    How Blockchain Reinvents Regtech

    Five AI Technologies to Help Boost Business

    Five AI Technologies to Help Boost Business

    Popular E-Commerce Growth Trends in 2021

    Popular E-Commerce Growth Trends in 2021

    Loading...

    Copyright © 2021 APAC CIOoutlook. All rights reserved. Registration on or use of this site constitutes acceptance of our Terms of Use and Privacy Policy  |  Sitemap |  Subscribe

    follow on linkedinfollow on twitter follow on rss
    This content is copyright protected

    However, if you would like to share the information in this article, you may use the link below:

    https://www.apacciooutlook.com/news/how-big-data-is-enhancing-customer-experience-nwid-7676.html