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    How to Enhance Customer Engagement Using AI-Powered Chatbots

    When chatbots are incorporated into the organization process, feedback can still be obtained via a conversation with the customer on the website. As the experience is new, one can gather feedback that is reliable and accurate.  

    How to Enhance Customer Engagement Using AI-Powered Chatbots

    By

    Apac CIOOutlook | Friday, December 11, 2020

    Stay ahead of the industry with exclusive feature stories on the top companies, expert insights and the latest news delivered straight to your inbox. Subscribe today.

    When chatbots are incorporated into the organization process, feedback can still be obtained via a conversation with the customer on the website. As the experience is new, one can gather feedback that is reliable and accurate.

    FREMONT, CA: Historically, these various goals have contributed to tension, as each team has sought to achieve the best result for the company. The lack of coordination and awareness of each other's goals has delayed the introduction of new technologies and has resulted in substantial delays and enforcement issues. Most consumers are getting used to the service offered by chatbots and even prefer it to human service agents. It has been the fastest response platform when interacting with customers and according to the survey, over 59% of the millennials and 60 percent of Generation X in the USA interacted with chatbots.

    The Human Touch in Chatbots

    Even though customers love a faster chatbot service, a human touch can be an icing on the cake. Bots have been active agents to answer the basic questions. They are program

     

    med according to basic rules and Artificial Intelligence logic to imitate the written speech of a human being. Let us understand how businesses cope with meeting the demands of both human contact and digital service:

    As the needs and desires of the customer shift rapidly and the market structure is reshaped, almost all customers want the availability of customer service agents 24/7. This is extremely unlikely if it is done by a human agent. In this case, chatbots are proving successful in providing the right support and service. A fusion of human and AI will reshape the customer experience, with humans focused solely on channeling the speed, productivity and reach of AI while the chatbot programed to provide full customer satisfaction by resolving their issues on time.

    Chatbots and Brands

    When chatbots are incorporated into the organization process, feedback can still be obtained via a conversation with the customer on the website. As the experience is new, one can gather feedback that is reliable and accurate.

    People who use Twitter on a daily basis will know that they have to follow specific criteria to prove that they are active users of Twitter. Just as having short answers on this forum allows the company to demonstrate that they are responsible for their customers. The Twitter chatbot promotes conversation with customers through the use of direct messages. Some brands including Airbnb, Spotify, use chatbot on this platform to provide 24/7 customer support. It ensures that timely responses are given to customers, resulting in good customer service.

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