Importance of Returns Management in E-Commerce

Here are some reasons why customers might want to return your products and how you can reduce your Return Rate.

Fremont, CA: Although e-commerce returns management is costly, it is an excellent investment for resolving customer issues and improving your online store's reputation. Running an online store implies that there are always valid reasons for returns. For example, aiming for a 13 percent average e-commerce return rate can result in higher sales per customer. A higher percentage of returns, on the other hand, can be a headache for your sales department and reflect poorly on the products you offer. Returns can occur for various reasons, including incorrect merchandise delivery, customer behavior, damaged goods, wardrobing issues, and delays in order fulfillment. Here are some reasons why customers might want to return your products and how you can reduce your Return Rate.

Ordered the Incorrect Product or Size

E-commerce stores, unlike physical stores, do not allow customers to examine and test products before purchasing. As a result, you can reduce product returns by writing excellent, detailed product descriptions that include measurements or sizing charts that correspond to real-world dimensions, allowing your customers to get the right product the first time.

Product is no Longer Required.

These returns may occur when customers purchase an accessory for an item that breaks, is lost or is no longer used. Phone chargers, cases, and car accessories are examples of things that fall into this category. If you demonstrate the worth of each of your products, your customer may decide to give the unwanted item to a family member or friend instead.

Products Failure to Live Up to Expectations/Description

This type of return is fully avoidable. Your product descriptions should be as accurate and detailed as possible, and you must ensure that your customer understands precisely what they will receive. Your item image must also be high-quality and precise in color and size.

The Company Shipped the Wrong Product or Size

You can also avoid this type of return by ensuring that your product selection process is precise. Your staff must properly sort and select your products to prevent revenue loss and ensure that your customers receive the correct product.

Customer is Unaware of the Product

It is your responsibility as a retailer to assist your customers in understanding how a product works and what it serves before they make an online purchase. If the product appears self-explanatory, you can provide them with information about complementary products that work with the item they wish to purchase. A customer will not have to experiment with an unfamiliar product this way.