Know How to Sell Networking as a Service
Apac CIOOutlook | Monday, January 20, 2020
The network infrastructure needed to run the business comes under pressure because of the ever-increasing SMBs, who rely on the cloud. The first thing that stands to challenge this pressure is MSP.
FREMONT, CA: The World Bank Group commissioned a recent study, which estimates there are around 365-445 million small to midsize businesses (SMBs) emerging around the world. These businesses need managed service providers (MSPs) to outsource their IT services. The study also reveals that 75 percent of the IT infrastructure of these SMBs is expected to move to the cloud in the next three years. The network infrastructure needed to run the business comes under pressure because of these ever-increasing SMBs, who rely on the cloud. The first thing that stands to challenge this pressure is MSP.
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IT service providers, resellers, value-added resellers (VARs), and MSPs are widely using networking technologies from the last few years. The networking technologies are sold and supported on a project basis, where the support is delivered as needed, and the invoice is billed hourly. Managing the networks effectively and delivering networking infrastructure as a service have been the most conversed topics in the near past. Here are a few key considerations and components for MSPs to successfully deliver networking as a service.
Effective Pricing
Every MSP has its unique pricing strategies, which is dictated by the specific needs of the business and market demand of the region. A most common strategy that MSPs follow is per-device or per-user pricing, while others opt for a fixed price model. It is better to offer networking services in a similar way. The networking providers should consider the value they are adding and align it with a profitable and easy-to-understand model for the clients. A price must be set, taking into account all the cost plus margin based on the value a provider is delivering. The whole idea of selling a networking service is selling the expertise and value, and that must be charged effectively.
Value-Based Sales
Rather than focusing on individual networking devices–access points, routers, and switches, it is essential to pitch the value of networking while selling the network-as-a-service. Every client expects a reliable network. An improper networking service impacts the day to day life of clients. Hence the service providers should take it as a challenge to resolve these issues by properly understanding the needs of the client. It is essential to know how much a client relies on the connectivity to run the business, and accordingly, how much value do their network needs.
Ready-To-Go Marketing Strategy
The best strategy to sell managed services is to sell networking hardware along with an ongoing monthly service fee for that hardware. But, networking as a service cannot be sold in the same model. The strategy to sell networking as a service should be based on several factors, like the way of delivery of other managed services, market situations, financial concerns such as margin targets, cash flows, etc.
See Also: Top Networking Solution Companies
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WebX 2026 returns to Tokyo as Japan enters a new phase of regulated digital asset growth and institutional participation.
The conference is expected to draw more than 15000 attendees and feature speakers from leading global organizations across finance, technology, and government.
Tokyo, Japan WebX 2026, Asia’s leading Web3 conference, will return to Tokyo on 13–14 July 2026 at The Prince Park Tower Tokyo, convening global decision-makers to explore the next phase of digital and financial innovation. Last year, WebX welcomed more than 14,000 attendees and hosted over 170 side events across the city.
Planned and operated by CoinPost, WebX has established itself as a key platform for connecting industry leaders, investors and policymakers to advance collaboration across the digital asset and technology ecosystem. The two-day program, under the theme of “Connecting the Nodes Beyond the Screen,” will feature keynote sessions, panel discussions, exhibitions and curated networking opportunities designed to support meaningful partnerships and long-term industry development.
Inspired by the nodes within a decentralized network, the theme reflects WebX’s key mission of forging real-world connections, creating an expanding ecosystem of ideas, partnerships, and innovation to advance technology.
Supporting Japan’s Long-Term Digital Transformation Agenda
The 2026 edition arrives at a pivotal moment for Japan’s technology and financial landscape. Recent regulatory developments, including the classification of crypto assets as financial instruments, signal a maturing market environment that strengthens investor confidence while reinforcing standards for fairness, transparency and consumer protection.
“Japan has taken deliberate steps in recent years to advance its digital transformation strategy,” said Ryo Sakai, CEO of WebX. “We are now entering a period where regulatory clarity is expected to unlock greater institutional participation and expand access to new sources of growth capital. In this environment, WebX is evolving beyond a conference into a platform where industry, policymakers, and investors can come together to shape the next phase of responsible innovation.”
With a more defined regulatory framework in place, WebX 2026 will provide a timely forum for stakeholders to engage in practical discussions on scaling infrastructure, strengthening governance, and supporting sustainable market growth.
“As the ecosystem matures, the conversation is shifting from early experimentation toward long-term infrastructure and market stability, and these themes will be central to the 2026 program,” added Sakai.
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WebX 2026 will welcome a diverse audience of executives, entrepreneurs, investors, policymakers, and technology leaders from Japan and around the world.
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The Consultant as an Architect of Trust
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