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Technological Transformation in Apparel Sourcing
The fashion industry is undergoing a transformation driven by innovation, yet numerous brands are hesitant to incorporate it into their sourcing practices.

By
Apac CIOOutlook | Wednesday, September 27, 2023
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Embracing technology leads to quicker inventory turnover and cash flow improvement. By harnessing these technological advancements, apparel companies enhance their sourcing procedures, lower expenses, boost efficiency, and more effectively address customer requirements.
FREMONT, CA: The fashion industry is undergoing a transformation driven by innovation, yet numerous brands are hesitant to incorporate it into their sourcing practices. Technological developments play a pivotal role in several crucial aspects, including the utilisation of AI-driven demand prediction, economic data analytics, remote quality assurance, the digitisation of supply chain operations, and enhancing transparency via blockchain technology. Embracing technical progress has the potential to streamline operations, lower expenses, and satisfy customer demands, but it requires financial investment.
The fashion industry is currently undergoing profound transformations on a global scale. Consumers have become more discerning and price-conscious, and their expectations are evolving towards personalised, omnichannel shopping experiences. They're on the lookout for an extensive array of clothing options that align with their unique individuality and stay in tune with the latest fashion trends, offer great value for their money, and maintain unwavering quality.
Ensuring exceptional service is paramount in making customers feel appreciated, regardless of whether they're shopping online or visiting physical stores. This shift in consumer behaviour is swiftly progressing from being a mere preference to becoming an absolute necessity.
To tackle these new challenges and devise adaptable, eco-friendly solutions, brands and retailers are allocating resources to fashion supply chain technology, with a particular focus on enhancing the customer experience. The majority of organisations need to catch up when it comes to implementing technology to integrate data within their sourcing processes. This trend isn't entirely surprising, as sourcing is often viewed as a link between the manufacturing and the delivery of the required product assortment rather than as a means to seamlessly incorporate customer demands into the manufacturing process.
Technology has the potential to significantly transform the apparel sourcing process, rendering it more efficient, transparent, and environmentally friendly. Companies that effectively navigate the challenges in their industry and adopt a comprehensive approach to innovation will be better positioned to capitalise on consumer trends.
In the ever-changing apparel industry, the significance of technology in simplifying the apparel sourcing process cannot be emphasised enough. Across various stages, from design and production to distribution and retail, advanced technologies present immense opportunities to streamline operations, foster collaboration, and boost overall effectiveness.
Demand Forecasting Accuracy
The integration of AI and ML algorithms has significantly improved demand forecasting. Through the analysis of historical sales data across various channels and monitoring market trends, brands enhance their ability to predict customer preferences. This, in turn, allows for more efficient sourcing and production capacity adjustments. Consequently, industries gain greater visibility into the required weekly, monthly, and quarterly production targets, enabling optimal utilisation of their capacities and a boost in operational efficiency. This approach helps brands mitigate overstocking and understocking problems, resulting in lower inventory expenses and improved inventory turnover.
Engineering to Meet Minimum Order Quantities and Reducing Lead Times
Consumers are increasingly seeking a broader selection of products, prompting brands to require smaller quantity batches of various products to expand their assortment without risking inventory surplus. Conversely, manufacturers benefit from larger order quantities per style to optimise factory efficiency and maintain competitive pricing. This dilemma is effectively resolved through high-tech utilisation and data integration throughout the range design, development, and ordering process. Technology enables brands to identify their top-selling items by leveraging historical sales data. Further exploration of the attributes of these bestsellers provides insights into successful fabrics, colours, and silhouettes. Predictive analytics tools analyse social media trends, online shopping behaviour, and historical sales data to anticipate emerging trends.
Equipped with this Innovative data knowledge, design teams strategically develop a product range that ensures the fulfilment of fabric and production minimums. The adoption of technical skills allows organisations to maintain a stockpile of their most popular fabrics, enabling them to respond rapidly and with precision to consumer demands. An organisation that possesses a design team capable of collaboratively creating product ranges with the aid of technology gain a significant competitive advantage.
Data Analytics to Drive Cost Efficiency
Data regarding open-cost formulations for products is often scattered across multiple spreadsheets. These are typically created season after season by different sourcing merchandisers in various factories. While these Excel sheets are useful for understanding how product costs evolve within a season, their usage is decentralised, primarily focused on a single user, and lacks the adoption of analytical tools. As a result, they often need to provide guidance on whether the agreed-upon cost with a vendor is accurate.
Predictive analytics aids procurement teams in ascertaining which factory, mill, or trim supplier provides the most competitive pricing. Additionally, it suggests optimal fabric consumption for specific fabric and style combinations to ensure cost optimisation. Data analytics tools are capable of processing extensive data to pinpoint inefficiencies in the sourcing process, enabling brands to make more informed sourcing decisions, reduce lead times, and lower costs.
Technology to Upgrade Quality
Utilising remote auditing tools like virtual factory inspections enhances transparency and compliance throughout the supply chain, especially concerning fair labour practices and ethical production. AI-powered visual inspection systems are capable of identifying defects and irregularities in apparel products during the production process, resulting in improved product quality and reduced reliance on manual inspections. Additionally, radio-frequency identification digitises the entire in-factory process flow, providing real-time visibility into the movement of raw materials, components, and finished products. This heightened transparency enables the identification of potential bottlenecks and disruptions, empowering sourcing and quality teams to pinpoint the root causes of quality issues. With this information, precise corrective action plans are developed to enhance quality, streamline planning, and make well-informed decisions.
Supply Chain Digitisation
The evolution of technology, particularly in supply chain management (SCM) software, introduces solutions like supplier management platforms that centralise data, communication, and performance metrics. These platforms promote increased collaboration, streamline communication, and enable more efficient supplier evaluation and selection, ultimately optimising the sourcing process. Embracing technology enables apparel brands to monitor the flow of goods across the supply chain, from material sourcing to final product delivery, enhancing efficiency and reducing expenses. Such an approach provides brands with valuable insights into their sourcing operations, allowing them to optimise processes, identify bottlenecks, and enhance overall transparency. Moreover, enhanced traceability ensures compliance with ethical and sustainability standards, offering consumers confidence in responsible sourcing practices.
Blockchain for Transparency and Authentication
The apparel industry increasingly adopts blockchain technology to guarantee product authenticity and transparency. Through the use of an unchangeable ledger, every stage of the apparel production process is recorded, allowing consumers to confirm the origins and authenticity of their acquisitions. Furthermore, blockchain improves the traceability of raw materials, simplifying the detection and resolution of problems associated with counterfeit items and unethical sourcing methods.
Digital Prototyping
Traditional methods of physical sampling and fittings are expensive and time-intensive. However, virtual sampling and fit technologies have emerged as practical alternatives. Leveraging 3D body scanning and visualisation tools, brands and manufacturers generate virtual prototypes. This allows designers and buyers to evaluate factors like fit, fabric drape, and overall aesthetics from a distance. This simplifies the sampling process, minimises waste, and speeds up the time it takes to launch new apparel collections.
Technology is redefining apparel sourcing, ushering in an era of efficiency and transparency in the fashion supply chain. From AI-driven demand forecasting to virtual sampling, innovative solutions are optimising processes and reducing costs. Blockchain ensures authenticity and ethical sourcing, while remote auditing tools enhance compliance. Supplier management platforms enable collaboration and evaluation. Innovation enhances traceability, ensuring responsible sourcing. These advancements accelerate time-to-market and streamline operations, addressing evolving customer demands. However, successful implementation requires investments in infrastructure and training. Embracing technical knowledge and its cultural shifts is vital for brands and manufacturers to thrive in the ever-evolving fashion industry.