The most effective salesperson as well as a loyal guest can be none other than an engaged guest. An understanding of how to keep guests engaged is essential to a hotel’s success and the easiest way to do so is by creating an effective guest engagement program.
FREMONT, CA: The most effective way to engage customers is by implementing tools that take guest engagement ahead and creates a good amount of commitment and effort toward the company, yielding good results.
Countless tools can lend a hand in keeping guests engaged as well as do the same for the staff:
Social media is a very efficient way to engage guests, predominantly for independent operators who are skilled at developing personal relationships. The advantage of social media engagement is that a few hotel technology suppliers have developed direct-booking links for different sites, which enable guests to book a reservation directly from a website for greater convenience. In case the business is keen to hire a professional who works for guest engagement, it becomes necessary to select trained contractors who can understand and mirror the property’s image online.
In a social media platform, a company needs to keep its presence refreshing and maintain it efficiently with relevant content for the guest. Furthermore, the company should create compelling events, special offers, and coordinating and advertising local activities to attract guests.
It is important to provide guest online mobile check-ins and pre-registration facilities that can be communicated with the help of emails. There should be updated housekeeping services along with skilled staff in online check-in and pre-registration systems, ready to assist guests with queries regarding the technology.
Text messages are convenient two-way communication done to take care of guest demands with superior staff engagement, training, and accountability. Besides, some systems automatically respond to guests or direct incoming guest communications to the appropriate department, enabling group messaging to update customers with real-time information.
To engage guests and expand relationships, loyalty programs can be considered as very effective methods attached to frequent-stay rewards concepts. Companies engage with guests through email to update them on frequent-stay points that can accrue the guest loyalty profile. The points can offer the customers a chance to implement rewards programs and return to the site searching for promotions and book rooms.