Three Tips to Overcome the Amazon Effect

Mobile phones or computers, a webpage that takes time to load can be frustrating for consumers and can prove costly as the customer is always a click away from shopping at a competitor's webpage. Retailers need to ensure that their webpage is quick, simple, easy to navigate, and are compatible with mobile phones and desktops

Fremont CA: E-commerce has been driving the ongoing disruption in the retail sector, paving ways for huge customer expectations. E-commerce giant Amazon mainly drives this change. The online retail store has had a significant impact on consumer expectations, giving rise to demands such as one-click ordering, free shipping, faster delivery, and extraordinary customer service. At the same time, the online retail giant has also led to physical retailers paying more attention to making the in-store shopping experience a more compelling one for customers. Today, brick and mortar retailers who are not willing to make significant changes to keep up with the changing times are likely to run out of business.

Here are three quick tips for competing with the likes of Amazon.

Being Digitally Smart

Every customer expects their retailers to maintain an online presence while providing a compelling experience while shopping through the websites. Mobile phones or computers, a webpage that takes time to load can be frustrating for consumers and can prove costly as the customer is always a click away from shopping at a competitor's webpage. Retailers need to ensure that their webpage is quick, simple, easy to navigate, and are compatible with mobile phones and desktops. The webpage requires to display products in an eye catching manner along with enticing product descriptions.

Focusing on the Store and Staff

The storefront is the key to attracting customers. A tasteless and bland storefront will always drive customers away from the store, rather than drawing them. Maintain a clean retail location that is welcoming and inviting. The storefront should make shoppers want to enter and explore what's inside. Placing popular products at strategic locations can encourage consumers to venture further into the store. Digital technology, such as virtual fitting rooms, digital price tags, automated checkout, and more can also help reinvent the in-store experience while increasing convenience for shoppers.

Bridging the Gap between Generations

The consumer market is very diverse in terms of demographics. The average shopper can be a baby boomer, Millennial, Generation X, or Generation Z. The tastes and interests of all these generations vary widely. The younger generations may prefer online shopping in contrast to the older ones who prefer traditional brick and mortar stores. Retailers need to adapt their brand experience in a way that it accommodates the varied demands of a diverse customer base, helping to build a lasting relationship with the consumers.

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