The internet has not only connected people across the globe, but it has also become the most important medium for businesses to prove its efficacy in their respective industries. It has spawned the idea introducing e-commerce across a multitude of industry verticals and led to enterprises making the shift toward online marketing and sales. Online retailing has considerably become the new trend in the twenty-first century with the coming up of legions of e-commerce platforms across the horizon. The dependency theory of an e-commerce business lies entirely on choosing the appropriate platform along with formulating policies and determining objectives. However, choosing the right platform for commencing e-commerce is an onerous task for senior executives.

Relying on self-hosting by installing a platform provides control over its configuration and setup. It offers better IT security and support with some service cost along with it. The efficient e-commerce platforms are customizable according to the needs of the enterprise. The mark of a robust e-commerce platform highlights its plug and play features and well as blending with the enterprise resource planning system to track orders and inventory. For instance, Magento can be useful as it connects with the ERP, bank system and blogs. It is however vital as it helps in integrating the existing legacy system with the e-commerce site instead of recreating.

Hosted e-commerce platforms can provide an all-in-one e-commerce solution with a monthly fee that varies depending on the size of the enterprise. It is also essential to review the appropriate e-commerce platform connect e-commerce product listings with blog posts in order to promote the product by sharing the blog posts on social media. Therefore, the suitable e-commerce platform depends upon the functionality and objectives of an enterprise for effective business operations.