Nova Entertainment: Redefining Media Content Customization

Content remains a key element in media and entertainment industry and the way it is communicated, customised and delivered remains even more critical. The quality of content and its ability to engage audiences is the key element that every media company should follow to be on the top. Working in the same direction, Sydney based Nova Entertainment has been capturing its consumers’ imaginations since two decades. Initially known as DMG Radio Australia, Nova Entertainment is one of Australia’s fastest growing entertainment companies. The company crafts customised, innovative and entertaining media solutions for every customer to deliver fascinating solutions for their business growth by helping them connect with their audience from any part of the world. This unique platform is designed to educate their customers via engaging and entertaining talent lead content series. Nova Entertainment has set its footprint in all media platforms; from social media to radio, television, mobile and online.

By partnering with Vadio, a global leader in video technology, the company has achieved the highest social video views in Australia. Vadio’s advanced technology enables Nova Entertainment to convert data from live audio broadcasts into on-demand music video content for listeners accessing Nova Entertainment’s online and mobile platform. It also helps the company’s video advertisers to create vibrant content in the social, mobile and online space.

Developing from a successful radio business into a broader entertainment company with its new industry website, Nova Entertainment now has a platform to highlight the ever-changing needs of the industry. The website forms a tool kit for brands, talent and shows such as biographies, images and in-depth ratings.

Apart from this successful online venture, Nova Entertainment’s mobile apps attract more than 80,000 users each month. Their mobile platform Play2Win leverages the company’s brands, content, audiences and expertise to provide new growth opportunities to the businesses. The company has also orchestrated various prosperous media campaigns.



Far Cry4 remains another feather that Nova Entertainment has added to its hat. It was an initiative to turn their ads into interactive online game, further integrating it into their digital advertising campaign. The campaign delivered an understanding of the gaming experience by transforming Nova website into an online gaming portal to scan listeners’ interest with an opportunity to win $10,000 by participation. The message was conveyed via their social channels to engage more audience. The company also hosted an event for Hallmark, with a surprise theme to connect teens with their mother for Mother’s Day.

With various other alluring options for their customers, Nova Entertainment has been creating content for 60 regional markets in Australia apart from Malaysia and the United Kingdom. With its rapidly evolving media landscape, the company aims to create content that is loved and shared by audiences. Focusing to develop into a thought leader in changing the way audiences connect with audio content, Nova Entertainment is presently standing on the leading edge of the media and entertainment industry.