Obzen: obzen SmartAI - an AI-powered Intuitive Enterprise Solution

Owing to the rapid development of digital technologies and services, consumers today are constantly engaged in smartphones, tablets, laptops, and gaming consoles, socializing with peers and evaluating various products and services before making a purchase. As they navigate different digital channels, they create multiple communication touch-points, presenting businesses with greater amounts of data to analyze and opportunities to target the consumers for sales. Today, though more and more businesses are investing in data analytics, they seldom have the expertise to execute it efficiently. Helping such companies leverage data analytics to develop marketing strategies is Obzen. The Seoul-based brand is an IT solution development pioneer and project execution specialist that provides solutions for CRM, big data, AI, etc., and system-building services to many finance, telecommunication, and public businesses.

Bae Moon Chun, a statistics graduate from Seoul National University and former researcher at IBM Korea’s Software Research Institute—along with nine other fellow researchers—founded Obzen as a marketing solutions provider, catering dominantly to South Korea’s market. Since then, the company has introduced artificial intelligence and machine learning capabilities in advanced data analytics and marketing solutions. Though it initially offered analytical modeling processes to businesses, Obzen later began developing personalized marketing solutions for its clients. Today, the company offers several AI-powered solutions that enable its clients to deploy, maintain, and monitor their machine learning models. Elaborating on this, Eun Young Yoon, Head of AI Lab at Obzen, adds, “Companies are looking for analytical environments where their data analysts have unhindered access to critical information and can easily change strategies according to their company’s objectives.” To accommodate such dynamic requirements, Obzen provides a comprehensive range of solutions that can integrate into clients’ principal components and technologies. Obzen’s Campaign Management Solution obzen Digital Marketing is a real-time, event-based business intelligence product that enables data analysts and marketing specialists to strategize and execute efficient marketing campaigns seamlessly.

To help marketers effectively target their audience, obzen Digital Marketing houses over twenty types of customer group selection methods. Users can design personalized marketing strategies and execute them in the channels they desire. obzen Digital Marketing also consists of AI-based predictive ROI simulation capabilities that allow it to intuitively interpret various given data, simulate campaigns, and provide marketers with critical information regarding the expected results of the campaign. After modifying their strategies to generate higher ROI, marketers can automate their campaigns and collect the essential data. Users can also seamlessly monitor their campaigns and conduct performance analyses at the final stages of executing marketing campaigns. obzen Digital Marketing is equipped with several other vital applications such as campaign integration monitoring, failure management, and comparative analysis. “Our AI services help clients execute their powerful campaigns by analytically selecting a target audience and automating every stage of the marketing strategy,” extols Eun Young. Obzen also customizes the UI and UX according to the clients’ requirements such that they can utilize the platform to its maximum potential. Obzen’s products are highly competitive and efficient, owing to its dedicated teams of researchers, data scientists, IT specialists, and engineers, who continuously evaluate the latest technologies and trends in the market and integrate them into the products. It also routinely engages with professors from top universities to discuss the development of contemporary technologies and their application in today’s market. The company’s innovative and market-centric solutions are employed by several players in the financial and retail sectors. For example, as one of the recent projects, a leading credit card company in South Korea struggled to enable business-oriented professionals to efficiently analyze data, develop AI models, and apply them in their business operations. Rising to the occasion was Obzen, which developed a solution for them to analyze data and develop, deploy, and operate AI models without IT professionals’ help.

Obzen’s team of experts analyzed the client’s requirements during the implementation process and identified the most suitable technological component for them. Obzen then designed an independent data analysis solution that integrated several of the client’s operations— data analytics, access control, authority management, and more—into one platform. Obzen provided the client with a unified platform optimally configured to streamline the client’s data-related processes. It designed the platform in a user-friendly way for both data analysts and IT professionals. With such a customer-oriented and proactive approach, Obzen is en route to becoming a premier name in APAC’s marketing and AI ecosystem. One could say that, inevitably, a businesses’ success depends on its ability to analyze customer data. “A generic solution is not suitable for different clients’ analytical requirements and presents a higher barrier in implementation. We will continue developing customizable solutions that empower businesses to competently leverage data analytics and improve their overall business operations,” concludes Eun Young.