Penetrator Inc.
Your Ideal Guide in Marketing Automation

In the digitally-driven world, marketing automation aids companies to perform multifunctional campaigns across multiple channels such as email, websites, and social media. In Japan, marketing takes place during networking events, and this legacy approach has strained the performance of many companies over the years. While the interest in embracing cloud-based technologies has increased by manifold, most Japanese companies face challenges in choosing the best cloud solution provider that uniquely aligns with their marketing and sales needs. Oracle Cloud offers many useful services in Japan, but most firms fail to create a reason in reaping the benefits of Oracle’s cloud services. One of Oracle’s gold partners in Japan, Penetrator Inc, offers Oracle’s innovative platform Eloqua for effective marketing automation. The company educates firms on the benefits of adopting Oracle Cloud and guides them to create compelling and connected marketing campaigns.

With Penetrator, companies can quickly set up Eloqua and enhance their marketing processes through which they can attract more consumers and receive substantial profits. Eloqua, the core offering of Oracle marketing cloud, equips marketers with best-in-class campaign management tools that engage the right audience at the right time. The platform tracks all the necessary information such as the customer’s interactions via email, the number of visits to the client’s website, and product inquiries, among others. The collected data gets stored in the client’s database for analysis, and marketers utilize the data to refine the prospective customers based on their purchase history and interests.

As the marketing team creates highly targeted campaigns, the sales team receives high value leads quickly. “Our clients savor the highest returns on their marketing investments with efficient execution of campaigns and the rapid generation of sales leads,” mentions Ryuuji Kamiya, Director at Penetrator.

Additionally, Penetrator enhances client’s sales and marketing activities with guidance in corporate profiling that demonstrates the company’s offerings and unique strengths, target market, and track record to the potential customers as well as other stakeholders. “Our clients can expand their customer-base and increase revenues as we help them align the product content with customer needs,” states Kamiya.

For instance, a chimney service provider that faced hurdles in marketing management approached Penetrator for Oracle marketing cloud service. The company’s marketers had the least knowledge on digital marketing, and they processed each mail, social media post, and campaign manually. With Penetrator’s support in implementing Oracle Eloqua, the marketers organized the customer database to retain necessary information, identify the target audience, design the right content, and automatically trigger actions based on customer behavior and needs.

Similarly, Penetrator assisted one of the automotive giants to advertise their new products and manage new marketing campaigns automatically while saving time and resources. “The automotive company is driving enormous revenue with us and continuing relishing the rise in profits, they want a renewal of our contract,” exclaims Kamiya.

Furthermore, Penetrator serves clients with a multitude of Oracle’s offerings such as Oracle social relationship management (SRM), Sales Cloud, and configure-price-quote (CPQ) cloud. Oracle SRM improves customer relationship by helping marketers connect actionable social media insights with business KPIs. On the other hand, Oracle Sales Cloud and CPQ Cloud streamline sales, enabling a prospective buyer to identify the associated costs in a specific purchase.

Moving forward, Penetrator focuses on developing more innovative, affordable and effective marketing automation products apart from guiding clients on the benefits of implementing marketing automation. Penetrator is preparing to launch training programs on digital marketing to help companies improve their business performance and boost competitiveness in the continually changing market.