Marcus McNamara, Head of APACStanding Apart in a Market of Mainstream Solutions
Marcus McNamara, Head of APAC at Sana Commerce, highlights the importance of understanding the unique nature of B2B e-commerce, stating, "In many cases, our customers will not have realized the distinction between the nature of their business and the general e-commerce platforms they are looking to for a solution. B2B comes with its own set of complexities, and we pride ourselves in being highly specialized in offering tailored solutions for those."
Their platform offers features such as custom pricing, bulk ordering, and advanced product configurations that cater specifically to the needs of B2B customers. This ensures that their clients can provide their customers with a seamless and efficient purchasing experience, while also increasing revenue through improved order accuracy and reduced processing times.
True integration also enables online and offline order history feature to be centralized—creating a single source of truth. Consequently, it allows customers to view client orders across channels, providing a birds-eye view of purchasing behavior that can then inform sales and marketing strategy. SCC also includes an analytics tool called Sana Commerce Insights (SCI) that equips customers with unique, accessible analysis of activity on their web store, along with how it can be leveraged for a stronger functioning sales channel.
Building Better B2B E-Commerce in APAC
According to McNamara, commitment to the Asia Pacific region is a key focus for the organization moving into 2023: ‘We've done an enormous amount of investment and hiring locally, we now have full services across every division of our company, from sales to customer service to product implementation.
The purpose of this is to ensure our customers have 360° support when they’re kicking off an e-commerce project’.
Local success stories suggest much the same. For instance, Sana Commerce helped local manufacturing giant Steel & Tube to have a quick launch amid COVID-19. It delivered two new web stores with customizations within 90 days. This ensured their 7000+ inventory was online and available to customers with product information and pricing updated in real-time, leading to hours of saved time between internal teams.
The new e-commerce platform also enabled planning for future disruption. Steel & Tube knew that future lockdowns could be an issue. Planning a click and collect method, enabled the company to maintain order fulfillment despite lockdown measures. A seamless setup and built-in functionality ensures the company could maintain communications and orders with customers amidst uncertainty.
This year, the company have also released the Sana Success Track, a roadmap for customers that ensures B2B e-commerce success. Based around five main B2B KPIs-increasing revenue, driving customer loyalty, working efficiently to cut costs, acquiring new customers and strengthening brand image – Customer Success Managers work hand in hand through the course of a project to deliver actionable plans with measurable results.
Sana Commerce Cloud & Local Success
One of the key benefits of using Sana Commerce is their focus on scalability. Its flagship product, SCC, updated every two weeks to stay at the forefront of what is expected from B2B e-commerce today.
Whether customers purchase via phone, desktop, or tablet, SCC is fully responsive and comes with unique, out-of-the-box features that enable cross and upselling, personalization, and more. Its Visual Designer feature empowers organizations to create contemporary web stores without a design team. Another much-appreciated feature is product grouping, which creates impactful functionality for customers with extensive inventories by streamlining the buying process.
Over the years, SCC has created many success stories, like Food & Dairy Co, a leading F&B distributor from Sydney. They decided to roll out SCC through one of their partners, MicroChannel, after identifying a three-hour order surge that resulted in poorly optimized man-hours. Prior to Sana, their staff had to process anywhere between 600 to 700 orders in two hours, which was unsustainable.
With Sana Commerce, the organization had an always-on channel that enabled product exploration and resulted in natural upsell and cross-sell. Instead of rushing to fulfill order placements during inconvenient times, their customer service team automated order processing and spent more time on meaningful interactions with customers.
It also meant their customers, business owners themselves, could ensure they got what they needed for the proper operation of their establishments without worrying.
Sana Commerce has no plans to slow down. With a company ethos that is built around ‘prioritizing relationships, not transactions’, it is clear to see this mission trickle down into their product, it’s functionality, and the strategy internal teams use to ensure success for their clients.
Local success stories suggest much the same. For instance, Sana Commerce helped local manufacturing giant Steel & Tube to have a quick launch amid COVID-19. It delivered two new web stores with customizations within 90 days. This ensured their 7000+ inventory was online and available to customers with product information and pricing updated in real-time, leading to hours of saved time between internal teams.
The new e-commerce platform also enabled planning for future disruption. Steel & Tube knew that future lockdowns could be an issue. Planning a click and collect method, enabled the company to maintain order fulfillment despite lockdown measures. A seamless setup and built-in functionality ensures the company could maintain communications and orders with customers amidst uncertainty.
This year, the company have also released the Sana Success Track, a roadmap for customers that ensures B2B e-commerce success. Based around five main B2B KPIs-increasing revenue, driving customer loyalty, working efficiently to cut costs, acquiring new customers and strengthening brand image – Customer Success Managers work hand in hand through the course of a project to deliver actionable plans with measurable results.
Sana Commerce Cloud & Local Success
One of the key benefits of using Sana Commerce is their focus on scalability. Its flagship product, SCC, updated every two weeks to stay at the forefront of what is expected from B2B e-commerce today.
Whether customers purchase via phone, desktop, or tablet, SCC is fully responsive and comes with unique, out-of-the-box features that enable cross and upselling, personalization, and more. Its Visual Designer feature empowers organizations to create contemporary web stores without a design team. Another much-appreciated feature is product grouping, which creates impactful functionality for customers with extensive inventories by streamlining the buying process.
With Sana Commerce, the organization had an always on channel that enabled product exploration and resulted in natural upsell and cross-sell
With Sana Commerce, the organization had an always-on channel that enabled product exploration and resulted in natural upsell and cross-sell. Instead of rushing to fulfill order placements during inconvenient times, their customer service team automated order processing and spent more time on meaningful interactions with customers.
It also meant their customers, business owners themselves, could ensure they got what they needed for the proper operation of their establishments without worrying.
Sana Commerce has no plans to slow down. With a company ethos that is built around ‘prioritizing relationships, not transactions’, it is clear to see this mission trickle down into their product, it’s functionality, and the strategy internal teams use to ensure success for their clients.
Bringing ERP-Integrated E-Commerce Center Stage: How Sana Commerce Differentiates Itself From A Saturated Market
Arno Ham, Chief Technology Officer, Sana Commerce
