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    • Sinowel
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    Sinowel: Gateway to Financial Excellence

    Yingkui Liu, CEO, SinowelYingkui Liu, CEO
    Today, the world stands to witness the next generation of connectivity in the era of 5G and mobile internet. In the wake of new communication technologies that are emerging, financial enterprises are on a quest to connect with users more accurately and efficiently, enhance their experience, and manage the communication process with them in a unified manner. Spearheading the transformation is the Beijing-based company— Sinowel—that is modifying the way financial enterprises connect with their clients.

    Established in 2010 by a team of tenured professionals having a profound knowledge of insurance, banking, and security aspects related to finance, Sinowel provides financial firms with comprehensive services that improve their customer engagement strategies. Sinowel’s unified communication platform for financial enterprises seamlessly connects call center operators with enterprise customers and helps them achieve long-term stable business bundling through a middleware platform. Furthermore, Sinowel holds proficiency in outsourcing voice or online customer service along with financial services in vertical scenarios such as installment collection and credit investigation.

    Being at the cutting edge of innovation, Sinowel has developed AI-based automatic outbound robots and adopted ‘human-machine’ method to continuously provide value to customers. “Our broad range of services and products integrates numerous technologies such as short messaging service (SMS) and business process outsourcing (BPO) with artificial intelligence (AI).
    This is the differentiating value of Sinowel in the market,” affirms Liu.

    Sinowel is also defying the financial market norms with its exceptional approach. Sinowel’s team of experts believe that the development of technology-based enterprises has experienced three eras with 1.0 era focused on delivery, 2.0 era on services and 3.0 era focused on sharing profits between companies and customers. Many companies are still in the 2.0 era in the field of financial technology solution providers, which makes the provision of financial technology solutions still based on the needs of customer service, and is the cost center of customers. “Sinowel has already entered into the stage of profit sharing with customers,” says Liu.

    In almost two decades of its journey as a financial management consulting firm, Sinowel has associated with a myriad of banking and insurance companies. In one of its client engagement with a China-based commercial bank, Huaxia Bank, Sinowel helped the client save labor costs by implementing its innovative unified communication platform. Sinowel applied AI technologies such as speech recognition, semantic understanding, speech synthesis, and data analysis platform to replace agents with active outbound calls to conduct multiple rounds of dialogues and provide an intelligent response to customers. Simultaneously, the platform automatically collected feedback information, generated statistics and reports related to outbound call results to improve calling efficiency.

    Likewise, in another instance, Sinowel developed an intelligent voice quality inspection system for Taiping Insurance, a Chinese insurance conglomerate, thereby helping them to deeply analyze call recordings and establish business models related to operation and sales. Many such success stories have become a part of Sinowel’s history, but the company is not resting on such laurels. Sinowel plans to build new call centers in Wuhan and Nanchang along with expanding their existing call centers.

    Sinowel is also working on two new products—an intelligent voice robot and a data distribution platform. The intelligent voice robot focuses on the development of a knowledge base for banks’ installment business that leverages Sinowel’s high-quality sales recording resources. On the other hand, the data distribution platform enables connectivity between upstream and downstream calls and also labels customers through analysis of big data and enhances marketing practices in a targeted manner. In terms of clientele, the company is expanding its reach to internet-related corporate customers to extend their unparallel services.
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    Sinowel Info

    Company
    Sinowel

    Headquarters
    .

    Management
    Yingkui Liu, CEO

    Description
    Sinowel provides financial firms with comprehensive services that improve their customer engagement strategies. In the corporate finance market, Sinowel’s unified communication platform for financial enterprises seamlessly connects call center operators with enterprise customers and helps them achieve long-term stable business bundling through a middleware platform. The company also offers outsourcing voice or online customer service along with financial services in vertical scenarios such as installment collection and credit investigation. Sinowel has also developed AI-based automatic outbound robots and adopted ‘human-machine’ method to continuously provide value to its customers in the corporate finance market

    2019

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