Task Retail Technology: Combining Logic and Creativity to Aid Enterprises

Be it a brick and mortar store, a responsive E-Commerce & brand website or a custom built brand loyalty & ordering smart phone application, ‘Flexibility’ is the key, and that’s what every retail customer demands for. Given such rising expectations and enhanced complexities within the retail space today—due to multiple point of sale and supply—it is now imperative for every retail owner to have a sophisticated and powerful POS that is user-friendly as well as quick to respond to the evolving trends. To cope up with the rapidly changing dynamics, it is therefore, mandatory to associate with a pre-eminent provider of POS solutions and creative services that can guide the enterprises through the entire cycle of retail transactions. An expert in this space is Task Retail Technology. Founded in 2000, the company offers a spectrum of integrated solutions including point-of-sale software, business intelligence reporting and analytics, custom built mobile application development, multi-media content design & CMS, self-service kiosks & interactive hardware and professional services.

Better known as Task, the company started as one of the largest resellers of legacy point of sale technology solution back in the year 2000. Having understood the client’s requirement for a more scalable and agile solutions, the organization created xchangexec suite of software, in 2007. It is built on a platform that reaps the benefits of cloud based solutions. Being engineered from the ground up and built with all the available solutions, Task’s xchangexec does not require any integration to multiple suppliers or solutions. Daniel Houden, CEO, explains, “Task is now in an industry unique position, providing a scalable enterprise solution utilising the cloud with an added value of a mature product set that is extremely feature rich and evolving.”

The company’s primary focus is on customer facing applications built around the transaction engine.

With its in-house creative agency—Task/Creative, Task Retail Technology leverages its transactional engine to engage via mobile apps, brand websites, digital advertising campaigns, custom built self-service kiosks and more. Besides, its industry leading enterprise architecture, ownership of all software development in-house, and the creative arm of business helps it to inherently defeat industry competition and offer customized solutions. While customer partnership and satisfaction are its key highlights, providing support has remained the company’s number one priority helping it to work with a growing number of customers right from Retail Food Group to Bakers Delight, Dome, Australian Turf Club, Luby’s Inc, Rubios, Ben & Jerry’s, Melbourne Racing Club, Mounties Group, Orange Leaf Yogurt, San Churro, Collins Food Group, Zambrero and more.



To work in close proximity with each of its client, the company has actively been working on global expansions. Hence, apart from its Sydney, Australia headquarter; the company has also rooted itself in San Diego, USA and Wroclaw, Poland. Task even adheres to SOC compliance and PCI Compliance. All these unique aspects together have aided the company procure prestigious awards such as Consensus Software Award, Dell Business Excellence Award, Microsoft Partner Program Finalist, and 30 under 30 Winner.

“We plan to grow, mature and evolve, enhancing our operational professionalism and through put capacity without losing our culture of customer first,” states Daniel. Architectural and software enhancements, increasing the solution scalability, multi operating system compatibility and continued improvement in operational and workflow processes are the core areas that the company is keen to explore further. Task is now gearing up to continue its exponential growth by expanding its spectrum of solutions to stay aligned with its past success, which averages out at a 100 percent growth per annum.