As retail media rapidly becomes the next frontier in advertising, brands are racing to align consumer desires with purchasing behavior. Yet many marketers remain constrained by fragmented data systems that separate people from products and behavior from intent. Taiwan-based ad-tech pioneer OneAD is shattering this barrier with a next-gen Retail Media Network (RMN) solution that integrates people- and product-centric data in real time. The result is smarter targeting, stronger ROI, and campaigns that reflect how people actually shop—across channels and in the moment. At the heart of this solution is OneAD’s proprietary Webb Retail Data Management Platform, which captures insights across the entire shopper journey. Instead of relying on outdated predictive models or disjointed strategies, brands can now optimize audience segmentation, anticipate demand shifts, and strategically place ads where they’ll make the greatest impact. Smarter Targeting Starts Here For years, advertisers leaned on demographic and behavioral data to understand their audiences, while product-level data informed pricing, inventory, and merchandising strategies. But these two perspectives traditionally operated in silos— limiting the potential for timely, contextual advertising. OneAD closes this gap by unifying consumer insights and product intelligence within a single, integrated platform. The result is sharper targeting, deeper performance insights, and more strategic marketing decisions that boost ROI while strengthen customer engagement. “The most effective campaigns are those that reflect how people shop, not just what they click on, but what they go on to buy,” says Andy Yeh, president. “With Webb, we are giving marketers that visibility and connecting it to real-time activation.” Drawing insights from 54 product categories and 16 industries, the Webb Retail platform taps into data from over 700 online and offline retailers, across 100,000 stores and 25,000 brands. Whether a consumer is browsing on a mobile app, making an in-store purchase, or interacting with content on a group-buying site, the platform captures these behaviors and turns them into actionable intelligence for marketers. This seamless connection between interest and engagement enables a more informed, strategic approach to advertising. Brands can now identify who is interested in a category, who is most likely to convert, where they are located, and which products truly resonate with them. We Built Webb To Be As Real-Time And Actionable As Possible Because That’s What Marketers Need When Consumer Interest Can Change By The Hour” A Data Powerhouse with Real-Time Insights OneAD’s Webb Retail Data Management Platform is designed to deliver real-time insights that support timely decision-making. By tapping into diverse sources—e-commerce transactions, POS systems, mobile applications, budget tools, and official electronic invoices—the platform gives marketers an immediate view of retail market dynamics. This responsiveness is critical in today’s market, where preferences can shift quickly due to external events, social influence, or economic factors. Detecting regional demand surges, seasonal trends, or rising product categories empowers advertisers to adjust campaign messages and media placements on short notice. Webb Retail helps marketing teams visualize patterns through an intuitive dashboard. This interface enables segmentation, competitive benchmarking, and campaign performance analysis in a streamlined environment. Instead of relying on multiple disconnected tools, brands can plan and execute data-informed campaigns from a single access point. “We built Webb to be as real-time and actionable as possible because that’s what marketers need when consumer interest can change by the hour,” says Joyce Lee, CEO and co-founder.
Best in APAC AI Digital Transformation Service 2025
In finance, the Smart Lending platform uses AI and low-code tools to streamline loan approvals—speeding turnaround, reducing paperwork, and improving credit assessments via seamless integration. Supporting this is ITMX PromptBiz, co-developed with partner banks, aligning with Bank of Thailand and Revenue Department standards. It integrates with the e-Tax Invoice & Receipt registry to enable real-time business payments, simplify data management, and ensure secure transmission of transaction data—boosting efficiency and compliance. Building on this, Stream I.T. Consulting leads in payment security through a partnership with Thales, providing high-assurance solutions across mobile, ATM, card, cheque, and internet payment channels. Leveraging deep knowledge of Thailand’s financial ecosystem, Stream I.T. Consulting ensures secure, scalable, and compliant protection across networks and payment types. Solutions include Thales’ Payment HSMs—payShield 10K, Luna HSMs, and ProtectServer HSMs—for secure key management, credential issuance, tokenization, and blockchain support. Beyond finance, Stream I.T. Consulting drives IT modernization across industries with end-to- end cloud solutions focused on agility, security, and efficiency. Hybrid Cloud services integrate on-premises systems with public and private clouds, balancing flexibility and control. Stream I.T. Consulting ensures secure cloud migration and advanced Cloud Security with real-time monitoring via Cloud Infrastructure Management. Partners like AWS, Azure, Google Cloud, and Fortinet empower its cloud offerings to accelerate growth. In the public sector, Stream I.T. Consulting revamped Thailand’s national e-Visa platform using a user-first, digital-native design that supports real-time background checks and database integration—enhancing both user experience and national security. In insurance, Stream I.T. Consulting’s e-Policy platform digitizes policy documentation to meet OIC regulations. Additional InsurTech solutions—including predictive analytics, AI-driven support, and online claims processing—help insurers transform customer engagement and optimize operations. The company’s sector-specific strategies tailor solutions to banking, government, and private enterprises, each aligned with regulatory and operational needs. Regulated industries receive secure hybrid cloud systems; government projects emphasize transparency and citizen-centric services by modernizing legacy systems; private enterprises benefit from scalable AI-driven cloud applications that boost agility and innovation. Human-Centered Innovation Strategy Stream I.T. Consulting embraces an open-tech stack philosophy—prioritizing vendor neutrality and rapid integration to empower clients to innovate freely. Using frameworks like LangChain for Retrieval-Augmented Generation (RAG) and containerized multi-cloud services, Stream I.T. Consulting delivers agile, future-ready, cost-effective solutions aligned with business goals and ROI. “Our roadmap centers on private AI, multi-cloud orchestration, and intelligent automation,” explains Nattapong Wanawongsawad, Executive Vice President of the Digital Computing Strategic Business Unit. “We’re expanding private LLM deployment with RAG and OCR integration, especially for regulated sectors like insurance, finance, and healthcare.” Simultaneously, Stream I.T. Consulting develops industry-specific AI copilots, enhances data governance for responsible AI use, and prepares for Agentic AI—intelligent agents capable of autonomous reasoning, actions, and system integration—poised to transform enterprises. Yet, Stream I.T. Consulting knows innovation starts with people, not code. The company invests heavily in AI and cloud engineering teams, fostering continuous learning and cross-functional expertise. This commitment ensures technical excellence and builds resilience amid rapid change.
Best Mission Critical Push To Talk Communication Solutions in APAC 2025
When lives are on the line, communication must be instant, secure and reliable. Anything less is a risk no one can afford. TASSTA, a Germany-based leader in mission-critical communications, delivers exactly that, combining the proven reliability of traditional radio with the innovative intelligence and agility of smart software. Its unified platform integrates push-to-talk, real-time video, location tracking, and emergency management and task management in a single application, empowering teams to respond faster, safer, and more effectively in high-pressure environments. “We’re building a solution that not only matches the expectations of radio users but significantly enhances their capabilities,” says Kaveh Hosseinzadeh, President of TASSTA. That vision reflects TASSTA’s strength in merging decades of public mobile radio experience with a bold commitment to digital innovation. By modernizing trusted communication standards seusing next-gen technology, TASSTA offers a platform that is rock- solid under pressure and built for the demands of today’s dynamic, mission-critical operations according to the 3gpp standard. TASSTA replicates the best of traditional radio systems: instantaneous and reliable push-to-talk group communication. The firm goes a step further by integrating features like real-time video calls, GPS, and indoor location tracking, emergency alerts, file sharing, and even augmented reality capabilities for field support. The result is a single application that gives users eyes, ears, and situational awareness, all in real time. This makes TASSTA particularly appealing for sectors like defense, emergency services, and aviation, industries where performance can be the difference between effective response and critical setbacks. To ease adoption in these environments, TASSTA enables a seamless transition by allowing clients to continue using their existing radios or smart devices. Rather than forcing a full infrastructure overhaul, TASSTA’s software overlays legacy systems, creating hybrid setups that connect past and future technologies without demanding significant capital investment.
CXO INSIGHTS
Digital Business Transformation - Simplified 3x3 Framework
Athikom Kanchanavibhu, Executive Vice President - Digital & Technology Transformation, Mitr Phol Gro
Incorporating AI In Business
Luis F. Gonzalez, Chief Operating Officer Power & Research, Aboitiz Data Innovation
The Art of Brand Localization
Annie Yau, Senior Brand Marketing Manager, Apac, Shake Shack
Mastering Digital Marketing Strategies
Tasya Aulia, Director of Marketing and Communications, Meliá Hotels International
Cultivating a Sustainable Future through Collaboration
Jiunn Shih, Chief Marketing, Innovation & Sustainability Officer, Zespri International
IN FOCUS
The Transformation of Mission-Critical Push-to-Talk (MCPTT) in APAC: Bridging Legacy Systems with Ne
The APAC region's mission-critical communication is evolving, shifting from LMR to broadband-based MCPTT systems for enhanced data capabilities, driven by 5G and technology advancements.
AI's Role in Apac's Digital Transformation Journey
The APAC region is rapidly integrating AI into digital transformation, reshaping industries, enhancing operations, and driving substantial growth through advanced technologies and increasing adoption across various sectors.
EDITORIAL
Seamless Communication Meets Smarter Brand Engagement in the Age of AI
Today, every second counts, and every message matters. Brands can no longer afford fragmented systems or outdated strategies. At the intersection of innovation and necessity lies a new wave of solutions, which include smart brand advertising platforms, push-to-talk (MCPTT) communication systems, and holistic AI-led digital transformation services. A surge in mobile penetration is fueling this shift, robust government investment in digital infrastructure, and a growing demand for real-time responsiveness and data-informed decision-making across public and private sectors. At the core of this transformation is the redefinition of how businesses engage, not just with consumers but with their teams. Smart brand advertising platforms now go beyond traditional campaigns. Leveraging AI, these platforms tailor messaging in real-time, adapting tone, content, and delivery across channels. It’s not just marketing but intelligent storytelling that evolves with every click, conversation, and customer action. Yet even the most advanced platform needs a strong foundation. That’s where mission-critical push-to-talk (PTT) communication solutions come in. Initially built for high-stakes environments like emergency response and defense, these tools are now essential for industries that rely on speed and clarity, including healthcare, logistics, field services, and others. Integrated with modern cloud systems and AI, PTT ensures that communication is instant, secure, and always on. Bringing it all together is the larger journey of digital transformation. It’s not just about implementing tools; it’s about changing how an organization thinks, collaborates, and serves. Digital transformation services enable companies to streamline workflows, break down silos, and develop adaptive systems that respond to evolving business needs. These elements—smart advertising, PTT communications, AI, and transformation strategy—aren’t separate initiatives. They are parts of a connected ecosystem that empowers businesses to stay ahead, be heard, and deliver consistently high-quality experiences. In this edition, we spotlight several companies at the forefront of transformative technologies. Among them is OneAD, Taiwan’s largest brand advertising technology company. Through AI-driven audience targeting and ad optimization, the company builds smart advertising solutions that enable meaningful communication across networks, strengthening digital brand presence and driving market leadership. We also feature insights from renowned industry leaders such as Boon Siew Han, Regional Head of Humanoid Component Business & R&D (APAC & Greater China) of Schaeffler and Kreecha Puphaiboon, Head of AI/ML at BANPU Public Company Limited. These leaders shed light on the current challenges and future opportunities that these technologies hold. We hope that the valuable insights from industry leaders featured in this edition will help you make informed decisions for your business.
