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connecting with customers, strengthening brand perception, and ultimately driving revenue. So it's no surprise that the demand for exceptional creative work — from photography and graphics to copy and video — is at an all-time high.
Fremont, CA: Organizations seeking to accelerate their creative workflows are increasingly relying on digital asset management (DAM) solutions to store, organize, and manage their content.
The following are seven advantages of digital asset management:
First, reduce the cost of misplaced or lost work.
Because there is an ongoing need for marketing content, new assets are constantly being created. However, having more files can make it easier to misplace them. In addition, DAM solutions virtually eliminate the costs associated with recreating lost materials because they are secure and easy to retrieve once stored in the system.
Accelerate the cycles of creativity and production.
A variety of DAM tools improve content creation efficiency and agility. For example, version control, on-the-fly conversions, and workflow approval functionality reduce time spent on manual tasks, allowing for faster and more effective creative production.
DAM platforms provide stakeholders with the information they require more quickly. Internal content collaborators, sales teams, and external partners can instantly access materials in a self-service environment. Integrations with other marketing technology (Martech) platforms can also help automate and improve distribution processes across channels and systems.
Reduce Workflow Redundancies.
DAM systems can increase the value of assets through reuse and repurposing by providing a complete picture of available content. Furthermore, DAM promotes cross-team collaboration and reduces the likelihood of costly miscommunications.
Maintain Brand Consistency and Brand Integrity.
DAM solutions ensure that all team members use the duplicate, on-brand files. In addition, marketers can reduce the use of outdated or low-quality content by directing everyone to a single content repository with simple search tools.