Gamification Trends that will Prevail in the Coming Years

Emerging new trends in gamification will lead to a rise of gamification across different sectors to enhance user engagement and productivity.

FREMONT, CA:Gamification in marketing leverages psychological characteristics such as the ingrained nature of people’s interest in playing and competing. Recent studies have indicated that the gamification market is likely to grow radically shortly. This has enormous potential for businesses by leveraging the current important gamification trends.

Employee Onboarding

Onboarding new employees are labour-intensive and consume a lot of time. The new team members receive a significant amount of information. Consequently, some companies have discovered gamification as a new method to convey knowledge, which is turning digital onboarding into a positive experience. Large companies are investing a lot of money in these onboarding games. A specially developed game is unnecessary, but the motivation and productivity of new employees will increase considerably.

Digital Events

The pandemic has highlighted the potential of digital events, and technology has evolved with the global necessity to engage with online events. New formats have emerged globally where in-person meetings and events are possible again, hybrid forms become second nature, and gamification plays an important role. To keep the virtual participants entertained at the digital events, the organisers are providing surveys and small mobile games. This will reduce digital exhaustion in front of the screen and sharpen attention.

Virtual Reality (VR), Augmented Reality (AR) and Metaverse

Virtual worlds are part of reality and one of the fastest-growing technologies. Due to augmented reality, many games triggered worldwide hype in previous years. The options in the meta-universe are limited, but many large companies are investing significantly. New jobs are created, along with new marketing opportunities for companies. Reality and virtual worlds are playfully intermingling to build new business opportunities. Since the virtual world primarily provides access to game worlds through VR glasses, it is interesting that virtual reality games are particularly suited for marketing activities and further education. With VR games, companies can conduct playful and realistic employee training, such as in risky professions or stimulate customer consultations. Augmented reality helps in product development to examine design ideas in the real world.

Personalisation

Companies have been using personalization in marketing for many years. Gamification professionals are discovering the concept of one game for all is no longer sufficient with games; they must modify them according to their wishes and be addressed personally. This presents major development opportunities in game algorithms and design. With the help of advances in artificial intelligence and machine learning, personalised elements can be integrated into gamification more easily.

Gamification will remain a significant tool in the workplace to drive employee engagement and business impact. This will expand as gamified software evolves and increases in scope, resulting in a new domain of gamification benefits and use cases that can be seen in the coming years.