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FREMONT, CA: As the reopening of retail outlets is slowly beginning to occur, the new mandates instruct the world to proceed with caution. When retailers reopen, they will face the hurdles of implementing a new normal and maintaining a continuously clean and sanitized shopping environment. This will be strange for shoppers who like to touch, explore and test items before making a buying decision. For retailers, shoppers' optimism filling their stores once stay-at-home orders are lifted needs to be tempered with realism. With uncertainty, the normal that will unfold will probably be quite different than what it was previously. Now retail stores are starting to reopen, how can retail tech help in a post-COVID retail environment?
• Touchless Shopping Experience
Meeting new requirements concerning consumer health and safety has never been more vital for all B2C brands. According to a recent study, many brick-and-mortar retailers are falling well short of consumer demands. Amidst this backdrop, retailers that go above and beyond to ensure their customers' health and safety can earn lasting brand affinity. To assist wireless carriers' safety-conscious consumers, firms integrated patent-pending touchless technology into their smart retail platform.
• Streamline the Path to Purchase
Smart retail technology also imbues display devices with interactive qualities that allow demo devices to respond to consumer interaction and offer useful information like device pricing, available data plans, and current promotions. By offering relevant information while a customer is exploring a device, carriers can remove friction from the in-store customer experience while changing each display device into an additional sales associate.
• Maximize In-store Engagement
With functions like content synchronization, smart retail tech assists carriers grab the attention of purpose-driven consumers by offering engaging video content on each device. Blank screens add no value to the customer journey, and OEM content is less than ideal and generates in-store visual clutter. Synchronized take-over moments offer a platform to amplify current promotions by encouraging customers to communicate with in-store devices, accelerating the path to buying for purpose-driven customers looking for something specific.