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Importance of Digital Asset Management for Organizations
Quality content is a powerful differentiator in the market. It can assist organisations in connecting with customers, strengthening brand perception.
By
Apac CIOOutlook | Tuesday, January 18, 2022
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A variety of DAM tools improve content creation efficiency and agility. Version control, on-the-fly conversions, and workflow approval functionality decrease time spent on manual tasks, allowing for faster and more effective creative production.
Fremont, CA: Quality content is a powerful differentiator in the market. It can assist organisations in connecting with customers, strengthening brand perception, and ultimately driving revenue. It's no surprise that the demand for exceptional creative work — from photography and graphics to copy and video — is at an all-time high. Organizations seeking to accelerate their creative workflows are increasingly relying on digital asset management (DAM) solutions to store, organise, and manage their content.
Key benefits of digital asset management for organizations are:
Reducing the Cost of Lost or Misplaced Work
Because there is an ongoing need for marketing content, new assets are constantly being created. However, having more files can make it easier to misplace them. DAM solutions virtually eliminate the costs related to recreating lost materials because they are secure and easy to retrieve once they are stored in the system.
Accelerating Creativity and Production Cycles
A variety of DAM tools improve content creation efficiency and agility. Version control, on-the-fly conversions, and workflow approval functionality decrease time spent on manual tasks, allowing for faster and more effective creative production.
Streamlining Distribution
DAM platforms provide stakeholders with the information they require more quickly. Internal content collaborators, sales teams, and external partners can all access materials instantly in a self-service environment. Integrations with other marketing technology (martech) platforms can also help to automate and improve distribution processes across channels and systems.
Maintaining Brand Consistency and Brand Integrity
DAM solutions assist in ensuring that all team members use the same, on-brand files. Marketers can reduce the use of outdated or low-quality file versions by directing everyone to a single content repository with simple search tools. This consistent use of the right content contributes to consistent brand messaging at all customer touchpoints.
