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Let's check a few techniques to enhance the COD order delivery procedure in the ecommerce logistics sector.
Fremont, CA: Undeniably, technology has brought about a tidal shift in every business throughout the years. The pandemic has spurred technological adoption and affected various industries, with the logistics industry at the forefront of disruption owing to several limits imposed by protracted lockdowns. The ecommerce logistics industry was likewise one of the few that recovered quickly after the lockdowns.
However, the pandemic has changed the way the industry functions, with improvements such as contactless delivery being mandatory and, as a result, more people shifting to buying on prepaid e-commerce platforms during the lockdown period.
And the ecommerce sector has widely embraced these; India has traditionally been predominantly a cash-based economy, and as vaccines begin to get delivered to the public. At the same time, safety procedures get implemented, the Cash on Delivery (COD) form of payment is making a comeback. India remains mostly a cash-based economy when it comes to payments, although a sizable portion of the population has accepted digital payments. It means that the Cash on Delivery (COD) form of payment for ecommerce websites and marketplaces will continue to be a priority.
Let's see a few techniques to enhance the COD order delivery procedure in the ecommerce logistics sector.
• Analyzing customer history
Every firm has both good and terrible clients. Some may complete their cash transactions for the orders on time, while others may drag the process out with delays. Logistics players could use consumer behavior analytics based on their order and rejection histories to enhance the COD process. It may then get used to generate internal flags, allowing the COD process to be more efficient by filtering out serious clients about their purchases at the time of order taking.
• Customer contact and address verification
In ecommerce, numerous social media outlets account for a sizable portion of consumer acquisition. These consumers are typically from Tier 3 and 4 cities and choose to pay Cash on delivery because they make their first internet buy. While booking orders, it is critical to guide the consumer to provide appropriate addresses with house/ward numbers and local landmarks. Most big e-commerce companies and websites also utilize address validation software to identify noisy addresses and execute an address re-verification procedure before shipping items.
Rechecking a customer's address and phone number might help to ensure a more seamless delivery experience for a COD order. Key stages include:
• Re-verifying a customer's contact number through OTP.
• Executing an address check based on address content.
• Validating the pin code based on address content.
Using Google Maps APIs to indicate redundant/bad addresses will guarantee last-mile delivery goes off without a hitch.