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The Changing Paradigm of Contact Centers
Today, every domain is undergoing significant evolutions and the case with the contact center space is no different. The status quo of contact centers are continually changing and bringing unique benefits and value proposition to users. As technology evolved radically, consumer’s behavior also changed which has become one of the ubiquitous challenges in the transforming contact center landscape. Hence, companies are implementing the right technology to offer services that can connect disparate systems needed to streamline processes, information flows, and responses. Through integrating everything, organizations get a unified platform to oversee all customer related information and answer their queries. Owing to the evolution, contact centers have turned into a hub where contact center personnel are better equipped to respond to several consumers’ problems. However, providing remedies for an intricate customer service question often becomes a tedious job for many personnel. And due to the rising expectations from customers, the contact center scenario has witnessed seismic changes lately.
Once known as contact center, today they are called multi-channel contact center, which facilitates multi-channel interactions, and customer engagement, which is seen as one of a massive evolution in this industry. The growing customer expectations and proliferation of support channels have further triggered the growth of contact centers. Tools such as visual IVR and prioritized callbacks have enabled organizations to deliver seamless customer experiences. Along with these, CRM has also been imperative to keep customer data accessible at all times and foster smoother customer experience in real time. The more customers are benefited, the more it becomes a brand value.
Traditionally, contact center started as a means to cut down cost and integrate several aspects of customer services. But today, the ever-changing customer behavior has become one of the primary concerns of contact centers. As a consequence, the transformation in contact center and customer service department has become one of the top priorities of many organizations. In addition, the answer does not rest in digital transformation; it is about starting everything from people, processes, and dealing with the several tools involved. The transformation of contact center in the last decade or so has been immense though there remain many challenges that need to be overcome.