APAC CIOOutlook

Advertise

with us

  • Technologies
      • Artificial Intelligence
      • Big Data
      • Blockchain
      • Cloud
      • Digital Transformation
      • Internet of Things
      • Low Code No Code
      • MarTech
      • Mobile Application
      • Security
      • Software Testing
      • Wireless
  • Industries
      • E-Commerce
      • Education
      • Logistics
      • Retail
      • Supply Chain
      • Travel and Hospitality
  • Platforms
      • Microsoft
      • Salesforce
      • SAP
  • Solutions
      • Business Intelligence
      • Cognitive
      • Contact Center
      • CRM
      • Cyber Security
      • Data Center
      • Gamification
      • Procurement
      • Smart City
      • Workflow
  • Home
  • CXO Insights
  • CIO Views
  • Vendors
  • News
  • Conferences
  • Whitepapers
  • Newsletter
  • Awards
Apac
  • Artificial Intelligence

    Big Data

    Blockchain

    Cloud

    Digital Transformation

    Internet of Things

    Low Code No Code

    MarTech

    Mobile Application

    Security

    Software Testing

    Wireless

  • E-Commerce

    Education

    Logistics

    Retail

    Supply Chain

    Travel and Hospitality

  • Microsoft

    Salesforce

    SAP

  • Business Intelligence

    Cognitive

    Contact Center

    CRM

    Cyber Security

    Data Center

    Gamification

    Procurement

    Smart City

    Workflow

Menu
    • Cyber Security
    • Hotel Management
    • Workflow
    • E-Commerce
    • Business Intelligence
    • MORE
    #

    Apac CIOOutlook Weekly Brief

    ×

    Be first to read the latest tech news, Industry Leader's Insights, and CIO interviews of medium and large enterprises exclusively from Apac CIOOutlook

    Subscribe

    loading

    THANK YOU FOR SUBSCRIBING

    The Emerging Role of CRM Software in Sales and Marketing

    To stand out in a crowd of products and services similar to those offered, companies will have to focus more on customer experience  

    The Emerging Role of CRM Software in Sales and Marketing

    By

    Apac CIOOutlook | Wednesday, October 07, 2020

    Stay ahead of the industry with exclusive feature stories on the top companies, expert insights and the latest news delivered straight to your inbox. Subscribe today.

    To stand out in a crowd of products and services similar to those offered, companies will have to focus more on customer experience. Focusing on the relationship between the brand and the customers will help ensure a good impression on the customer, which often goes a long way.

    FREMONT, CA: Customer Relationship Management (CRM) can be defined as the principles and practices behind interacting with customers. CRM software is essentially a database of customers and potential customers. It acts as advanced software to help the sales team with everything from lead generation to marketing campaign distribution and a large part of the sales establishment strategy. The best CRM tools help the inefficient management of customer relationships, offering them new and advanced experiences.

    Here are some of the emerging trends in the CRM software industry.

    Customer Experience

    To stand out in a crowd of products and services similar to those offered, companies will have to focus more on customer experience. Focusing on the relationship between the brand and the customers will help ensure a good impression on the customer, which often goes a long way. With useful CRM software that houses all the customer interactions, companies will start where they off every time they communicate with a customer.

    Automation

    Automation in sales processes enables sales representatives to do their job faster, more accurately, and effectively. Enhanced CRM tools can offer ways to automate processes and shorten the sales cycle and are one of the CRM trends in 2020. It also helps with tasks like data entry, customer interaction logging, personalized email sequences, and more. Some CRMs offer marketing automation features and allow for more to get done by fewer resources in less time.

    Artificial Intelligence (AI)

    AI has started playing a crucial role in various aspects of sales and marketing, including CRM software. According to a Forbes study, AI has played a vital role in sales by offering easier data ingestion and retrieval, sentiment analysis capabilities, improved data integrity, predictive lead scoring, and personalized solutions.

    Mobile

    Traditionally, sales teams often had to work in both the field and at the office. Filing paperwork required them to be present at the office, and at other times, they had to step out into the market to woo the customers. Today, CRM software is no longer an option for companies and is not just applicable to office work. The market's mobile nature has forced sales teams to leverage CRM software even while out in the market.

    Check out: Top Artificial Intelligence Companies

    More in News

    Harnessing Big Data Analytics to Enhance Business Strategies

    Harnessing Big Data Analytics to Enhance Business Strategies

    AI's Role in Apac's Digital Transformation Journey

    AI's Role in Apac's Digital Transformation Journey

    Impact of Digital Transformation on Retail

    Impact of Digital Transformation on Retail

    Salesforce Services in APAC: Empowering Digital Transformation Across the Region

    Salesforce Services in APAC: Empowering Digital Transformation Across the Region

    I agree We use cookies on this website to enhance your user experience. By clicking any link on this page you are giving your consent for us to set cookies. More info

    Copyright © 2025 APAC CIOOutlook. All rights reserved. Registration on or use of this site constitutes acceptance of our Terms of Use and Privacy and Anti Spam Policy 

    Home |  CXO Insights |   Whitepapers |   Subscribe |   Conferences |   Sitemaps |   About us |   Advertise with us |   Editorial Policy |   Feedback Policy |  

    follow on linkedinfollow on twitter follow on rss
    This content is copyright protected

    However, if you would like to share the information in this article, you may use the link below:

    https://www.apacciooutlook.com/news/the-emerging-role-of-crm-software-in-sales-and-marketing-nwid-7766.html